Just-in: Coca-Cola esitleb oma kõigi aegade esimest NFT-d

Coca-Colal on teatas the launch of its first-ever NFT collection, commemorating International Friendship Day. It has partnered with OpenSea to auction its latest tokenized collectibles. The auction will begin on 30^th July and continue for four consecutive days.

Coca-cola on ka paljastanud, et oksjonilt kogutud summa annetatakse maailma suurimale vaimse ja füüsilise puudega laste ja täiskasvanute spordiorganisatsioonile Special Olympics International. Special Olympics International on Coca-Colaga partnerluses üle 50 aasta.

Coca-Cola sõpruse NFT-d vermitakse koostöös arendaja Tafiga, kes on nii avatari kui ka emotikonisüsteemide kohandatud 3D-sisu looja; ja vastavalt algse kontseptsiooni välja töötanud loomeagentuur Virtue.

Coca-Cola mitmekihiline NFT

Sõprus NFT is a multilayer sümboolne with four levels. The layers are packaged inside a Friendship box, decorated with corresponding illustrations, which itself is an NFT. The top layer, i.e., the friendship box is marketed as the loot box, that reveals the treasure of Coca-Cola’s highly collectible, 1956 retro vending machine upon opening.

Furthermore, the collection holds a custom Coca-Cola Bubble Jacket Wearable, that is embedded with an unlockable version to be worn in the Decentraland ja 3D virtual reality platform. The color palate of the jacket resembles the classic Coca-Cola tones of metallic red and caramel brown.

Kollektsioon sisaldab ka Coca-Cola ASMR-idega helifaili. Pudeliava ülaosast kostab jääle valatava joogi häält; joogi kihisemisele ja esimeste lonksude helile.

Lõpuks rullub lahti sõpruskaardi kiht, mille kujunduseks on Coca-Cola kuulsad sõprusest inspireeritud 1940. aastate kaubanduskaardid digitaalse maailma jaoks. Kaartidel on tähis “Sõbra sümbol”.

“Coca-Cola is one of the most collectible brands in the world, and it has shared its rich heritage with consumers through simple moments of joy for decades…We are excited to share our first NFTs with the metaverse, where new friendships are being forged in new ways in new worlds, and to support our longstanding friend and partner, Special Olympics International. Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways.” ütles Selman Careaga, president, Global Coca-Cola Trademark.

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