پولو اسن آمریکا افتتاح بزرگترین فروشگاه برند هند در بنگالورو، هند

وست پالم بیچ، فلوریدا، 14 مارس 2024 - (ACN Newswire) - پولو اسن ایالات متحده، the official brand of the United States Polo Association (USPA) and India’s leading casualwear brand, has opened its largest store in the country in Bengaluru, India. Spanning over 6,000 sq. ft. across three floors, the modern store is located in Jayanagar, one of India’s largest residential hubs with an affluent mixed residential and commercial community. U.S. Polo Assn. continues to transform the retail landscape for the brand in India, as it grows its position and targets $1 billion in sales in the country alone in the coming years.

An Authentic Connection

With an authentic connection to the sport of polo, the new retail space boasts modern decor and sport-inspired accessories that take shoppers through the brand story to enhance the consumer shopping experience. The store highlights the sporty elements of the brand while showcasing elements of fashion and style and keeping U.S. Polo Assn. product the core focus. There is also the well-recognized “polo shirt wall” that embodies the spirit of the brand’s classic and timeless polo shirt.

“An important part of the brand’s growth strategy is about omnichannel marketing and engaging the customer where they want to be,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. “By focusing on brick-and-mortar global flagship stores like this one in Bengaluru that is very special, U.S. Polo Assn. fans can experience the brand at home through our digital site or in-store, all with a great experience, beautiful sport and fashion imagery, as well as authentic storytelling.”

فروشگاه نمادین

The U.S. Polo Assn. store at Jayanagar also marks a very special milestone, as the first store in India to launch the new Spring-Summer ’24 Womenswear Collection, which was previously only available online. This global flagship is also the first location to house the entire range of product categories that the brand has to offer including USPA Mainline, USPA Sport, USPA Denim & Co., womenswear, footwear, kidswear, accessories, and innerwear. Classic polo shirts, oxfords, denim, sweaters, jackets, and t-shirts are just a few of the timeless favorites that are included in the featured collection.

“Our flagship store at Jayanagar isn’t just a brick-and-mortar expansion, it’s a statement and a one-of-a-kind experience for Bengaluru customers, speaking volumes about the prowess of U.S. Polo Assn., a brand as legendary as the sport itself,” said Amitabh Suri, CEO, U.S. Polo Assn. India. “Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store. And in our commitment to Indian fans, we are focusing on the ever-evolving preferences of Indian consumers.”

India Power Brand

U.S. Polo Assn.’s popularity in India has only grown with the population, making India prime to be the global brand’s fastest-growing market.

As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched an exclusive brand-specific website USPoloAssn.in to further enhance digital offerings for customers and provide easier access to its product offerings. Its brick-and-mortar growth is exploding in India as well, with 100 more stores planned in the coming years.

در حال حاضر، ردپای خرده فروشی این برند در هند در بیش از 400 فروشگاه برند و بیش از 2,000 فروشگاه در بیش از 200 شهر در هند است. در سطح جهانی، US Polo Assn. این برند در 190 کشور جهان است و بیش از 2.4 میلیارد دلار فروش جهانی دارد.

درباره US Polo Assn.

پولو Assn ایالات متحده نام تجاری رسمی است انجمن چوگان ایالات متحده (USPA)، هیئت حاکمه ورزش چوگان در ایالات متحده و یکی از قدیمی‌ترین نهادهای حاکم بر ورزش کشور، که در سال 1890 تأسیس شد. فروشگاه های خرده فروشی و همچنین هزاران نقطه توزیع اضافی، US Polo Assn. پوشاک، لوازم جانبی و کفش مردانه، زنانه و کودکان را در بیش از 1,200 کشور در سراسر جهان ارائه می دهد. یک قرارداد چند ساله اخیر با ESPN برای پخش چند مورد از مسابقات برتر چوگان در جهان، با حمایت مالی US Polo Assn.، برای اولین بار این ورزش هیجان انگیز را برای میلیون ها طرفدار ورزش در سراسر جهان در دسترس قرار داده است.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com و به دنبال @uspoloassn.

درباره آرویند

Arvind Fashions Ltd., based in Bengaluru, is India’s #1 casual and denim player in the country’s retail industry, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein, and Flying Machine, Arvind has a presence across lifestyle brands and value fashion.

بازدید Arvind, USPoloAssn.in، و دنبال کنید @uspoloassnindia.

فرم مشاوره
استیسی کووالسکی
معاون روابط عمومی و ارتباطات جهانی
skovalsky@uspagl.com
+ 001.561.790.8036

دیپانش بهارگاوا
معاون بازاریابی، ایالات متحده پولو Assn. هند در Arvind Fashions Limited
deepansh.bhargava@arvindbrands.co.in
91 9343897011+

SOURCE: USPA Global Licensing Inc.

مشاهده اصل اطلاعیه مطبوعاتی در newswire.com

موضوع: خلاصه مطبوعات

منبع: USPA Global Licensing Inc.
بخشها: مد و لباس, خرده فروشی و تجارت الکترونیک, ورزش ها

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