2C2P Partners Pine Labs to Expand BNPL Acceptance Across Six APAC Countries

Payments firm 2C2P has partnered with merchant commerce platform Pine Labs to expand Buy Now Pay Later (BNPL) acceptance across Asia in six key markets, namely Singapore, Malaysia, Hong Kong, Indonesia, the Philippines and Thailand.

Unlike most BNPL offerings, Pine Labs works with issuing banks to enable cardholders of participating issuing banks to purchase items with multiple and longer instalment tenures,

Users are not required to download any mobile application or subscribe to any additional e-wallet or payment services.

Cardholders will be able to make instant instalment payments at checkout up to their pre-approved credit limit with no interest charge.

Dheeraj Chowdhry

“We are delighted with the rapid strides we are taking in Southeast Asia when it comes to expanding our Buy Now Pay Later proposition. In this respect, we are excited to announce today our partnership with leading payments player 2C2P.

With more young shoppers preferring digital modes of payments, we believe our BNPL offering will hit the right chord with the discretionary consumer of today and help merchants in the region drive sales, especially of big-ticket items, and contribute to a positive customer experience,”

said Dheeraj Chowdhry, Chief Business Officer & Head – Pay Later, Southeast Asia, Pine Labs.

Agnes Chua

“At 2C2P, we are always looking for new ways to support our merchants’ growth and enhance the payment experience by offering all types of payment options.

With the shift in demand for digital payments and the appeal of interest-free payments, BNPL is an effective tool to expand sales and attract younger tech-savvy customers,”

said Agnes Chua, Executive Director of Business and Product Development of 2C2P.