Alex Barrand appointed Optimal Audio EMEA sales manager

Alex Barrand has taken up the position of sales manager EMEA at Optimal Audio.

An experienced audio professional, Barrand cut his teeth on a number of large-scale festival installs before taking up the position of head of production at dance club Ministry of Sound in London.

During this period, he co-designed the main room sound system with Martin Audio and gained valuable experience in the management of technical requests and budgets.

In 2011 he moved to take up a global management position with Pioneer Pro Audio, focusing on product planning and development.

According to Barrand, the opportunity to work with a new brand like Optimal Audio proved difficult to resist.

“Opportunities to be involved in helping to develop a brand from its very early stages are few and far between and not to be missed,” he said. “Optimal Audio’s approach to commercial audio places the emphasis on harnessing cutting-edge technology to help deliver solutions that are easy to operate for end users. That simplicity is essential in the field, and yet all too often seems to be overlooked.”

Bradley Scott Watson, sales director at Optimal Audio, added: “Alex is a hugely respected audio specialist whose track record speaks for itself. He combines a high level of technical expertise with a thorough understanding of the market.”