Astra Group secures £7m DOOH contract with Global PlatoBlockchain Data Intelligence. Vertical Search. Ai.

Astra Group secures £7m DOOH contract with Global

Digital signage solutions provider ADXBA and bespoke architectural signage company Astra Signs are celebrating a £7m-plus contract win, as they unveil their new group identity.

Astra Group has won the contract for media and entertainment group, Global, following a competitive tender. The new company will be responsible for the servicing, monitoring, management design, fabrication and installation of Global’s portfolio of digital roadside, rail and airport advertising panels across the UK.

Newly appointed Astra Group chief executive Jim Kerr said: “This is a significant win for Astra Group, playing to our collective business strengths. Global is well recognised as one of the UK’s leading outdoor media companies, reaching more than 95% of the UK population.”

The two Greater Manchester-based businesses merged in April, creating a full-service provider of traditional and digital signage. They will retain their individual identities under Astra Group, and will be joined by Astra Digital, Astra Graphics, Astra Services and Astra Safety.

The new identity can be seen across the company’s five locations – including hubs in Manchester, London and Dublin – as well as on its fleet of vehicles and on all physical touchpoints. A revamped website has also been launched.

Astra Group produces visual solutions for a variety of sectors including travel and transportation, hospitality, retail, leisure, and international events. Its clients include BT, Manchester Airport Group, Hilton Hotels & Resorts, Bowmer & Kirkland, NHS, Gino D’Acampo Hotels & Leisure, Manchester City Football Club, Samsung, Gatwick Airport, Skechers, JCDecaux, easyJet, Alight Media, Arnold Clark and Unilever.

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