Customer experience management platform Boomtown rebrands as OvationCXM, raises $20m

OvationCXM (previously Boomtown), a customer experience management (CXM) software provider, has raised $20 million in a combined Series C and debt funding round.

It brings the company’s overall capital raised to date to more than $40 million.

The round was led by Telstra Ventures with participation from KeyBank, JobsOhio Growth Capital Fund, JumpStart Ventures, Savano Capital Partners, Capital One Ventures, Nyca Partners, Neventa Capital and CIBC Innovation Banking.

The new capital comes on the heels of a rebrand and “record growth”, OvationCXM says, with its flagship platform – CXMEngine – achieving 600% year-over-year bookings growth.

It now has 200+ customers, among them big names like Coca-Cola, Nuvei and Alviere. The aforementioned investor KeyBank is also a client.

OvationCXM claims to be “the first CXM company solving customer experience problems in real-time – while businesses are interacting with customers”.

It explains that its offering is “purposely designed to guide and fix customer experiences in the moment”.

CXMEngine combines the aggregation of internal and third-party systems, customer journey design and automation tools, knowledge delivery and multi-channel communications into one “seamless” platform.

“The name OvationCXM more clearly defines who we are, what we do and where we are going in the future,” says founder and CEO Alfred Kahn IV.

“Our CXMEngine platform is driving tremendous outcomes for our enterprise clients in customer retention, revenue growth and operating expense reduction,” he claims.

The company was founded in 2014 and is based in California.