Genelec makes global and Finnish AV market appointments PlatoBlockchain Data Intelligence. Vertical Search. Ai.

Genelec makes global and Finnish AV market appointments

Genelec has appointed Kati Pajukallio (pictured top right) as AV business manager and Sami Mäkinen as AV sales manager for Finland.

Pajukallio joined Genelec last year, having previously worked in marketing communications roles for Electrosonic and Audico Systems.

As AV business manager, she will now lead Genelec’s global AV installation business, helping to develop the company’s international presence by developing its AV portfolio and partner network. Pajukallio’s strong marketing background will help to shape the company’s profile in this key market.

Sami Mäkinen has been part of the Genelec sales management team since 2007, and has concentrated exclusively on the AV market for the last seven years. As Finnish AV sales manager, Mäkinen will handle pre-sales and sales pipeline management, account management and local marketing co-operations.

Mäkinen will work closely with sales engineer Henri Ulmanen, who will focus on sales channel education, technical sales support and internal R&D co-operation.

Genelec business development director Ken Kimura, commented: “Since the launch of our Smart IP networked loudspeaker family in 2019, our profile in the AV market has grown significantly and we’re totally committed to further expansion. The experience that Kati and Sami bring to the company will help us to both sustain our strong AV presence in the Nordic region, and significantly drive our global AV sales and marketing efforts. We see a very bright future for us in this extremely important market segment.”

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