Kering — the parent organization for Gucci, Balenciaga, Bottega Veneta, and Saint Laurent — is following its brands into the metaverse. As per The Fashion Law, the style combination has documented a brand name application for KNXT (articulated “next”) for use on publicizing, organizing administrations, and media transmission administrations “in the field of fashion via the internet and other communication networks.”
Watch and learn — Brands claimed by Kering have previously taken advantage of the metaverse various times. Gucci specifically has turned into an extravagance chief in web3 by gloating its own virtual world on gaming stage Roblox, offering digital handbags, and sending off multiple NFTs. Balenciaga comparably entered the metaverse with its computer game Afterworld: The Age of Tomorrow, used to grandstand its Fall 2021 collection.
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