LED Cube shows AI commercial remixes at Gagosian gallery

New York contemporary art gallery Gagosian is hosting an exhibition by Swiss visual artist Urs Fischer, featuring a five-sided, 2.5mm LED cube that is roughly twice the height of a human being.

Each face, including the cube’s top cap, is 11’10” square, and the digital art piece processes approximately 10.4 million pixels in total.

“Denominator is a 12-foot cube constructed from LED screens that display a sequence of fragments from international television commercials in a shifting composition that spans the history of the medium,” said a gallery spokesperson. “Through the use of AI algorithms, the commercials have been deconstructed into individual shots, which are then grouped by theme or colour and displayed in layered patterns and choreographed sequences.”

The LED cube is built with SNA Displays’ BOLD Interior product series and is mounted on a free-standing steel frame which was custom-designed and installed to minimise seams.

“It’s hard to find a more dynamic art form than digital art, and we’re happy to add Denominator to a growing list of LED-based art installations,” said Jason Helton, executive vice president at SNA Displays. “Pieces like this not only show the power and beauty of the digital canvas but also present unique and interesting design challenges. For example, the dimensions on Denominator’s free-standing steel structure were critical because the artist wanted the cube to ‘float’ one inch above the exhibit floor. Another interesting challenge was laying the subframe for the top of the cube on its back, a first for the design and installation teams.”

Other digital art exhibits featuring LED display technology built by SNA Displays include the As We Are LED head sculpture at the Greater Columbus Convention Center, Refik Anadol’s digital art pieces at Salesforce East in San Francisco and the AT&T Discovery District in Dallas, and JR’s The Chronicles of San Francisco at the San Francisco Museum of Modern Art.

AV integrator Digital Dreams provided installation services for the art piece.