PPDS recruits Jae O Choi Park as European sales director

PPDS has appointed Jae O Choi Park as European sales director.

He joins PPDS from LG Electronics, where he spent almost six years, most recently in the role of European enterprise sales manager – retail. Prior to that, he was head of global accounts management at Samsung Electronics.

Jae will drive growth across the EMEA region, helping to ensure a seamless experience on projects for partners and end customers, from factory floor to installation. He will also accelerate the end-user strategy, which will see PPDS introduce a more direct approach to large-scale tenders, with teams working directly with end customers on initial tender processes.

He will be based in PPDS’s head office in Amsterdam, where he will work on the company’s five-year growth strategy. Jae will report to head of global commercial, Franck Racapé.

“Our global end customer approach, driven by our international key account management team and the PPDS Global Partner Alliance, is set to be one of our largest growth areas in the years to come,” said Racapé. “To succeed in this strategy, we need to rely on regional sales leaders across the continents (EMEA, North America, India, China and APAC) who are able to embrace this direction. Jae’s new role is key to that strategy.

He added: “Jae has a proven track record at the highest level and is testament to PPDS’s position in the marketplace that people of his calibre want to join us on our journey.”

“Using my own knowledge and experience, and working with the incredible sales teams around Europe, I have no doubt that PPDS will be able to meet its ambitions and become an even greater force in the market, further disrupting the status quo and bringing new levels of quality and excellent to the channel and to end customers,” said Jae.