Shure commits to 75% recyclable or renewable packaging

Shure has guaranteed that all its new products will be packaged using 75 per cent recyclable and/or renewable materials in 2023.

In addition, the company is also improving packaging sustainability by taking the following actions:

• Committing to source a greater portion of its paper and fibre-based packaging from suppliers that are certified by sustainable forestry organisations, such as FSC, SFI and/or PEFC, with the intention to eliminate non-certified packaging by 2030.
• Optimising packaging for efficient distribution and logistics (creating packaging that better fits onto pallets and shipping containers to maximise space, which reduces transportation fuel and emissions produced by excess shipments).
• Ensuring that existing product packaging uses greener methods. For example, it is working to replace plastic inserts with molded pulp wherever possible.

Shure has continued to take several steps to increase its focus on sustainability in packaging, balancing the need to protect sensitive, high-performance electronic equipment being shipped worldwide with being more environmentally responsible.

The company recently joined the Sustainable Packaging Coalition and conducted an audit to assess sustainability of more than 1,500 different packaging components.

Shure has also implemented software solutions to help improve packaging design and distribution efficiency. Environmental impact assessments have been added to other environmental requirements as part of Shure’s standard process.

Shure has been implementing greener packaging for some time. In the 1980s, it changed the packaging for mixers by eliminating the use of Styrofoam, switched from white (bleached) cardboard to a natural brown colour, and used a soy-based ink for the printing on the cardboard box.

All the packaging could also be recycled, except for the plastic bag that covered the mixer inside the cardboard container.

Shure is continuing its commitment to improving the sustainability of its packaging and is working to exceed targets set by current regulations and prepare for those that will come in the future.

For more information about Shure’s environmental efforts, visit its Sustainability page.