Signagelive chases growth with new general manager

Signagelive has appointed Frank Larsen has general manager for Europe. The new role will see Larsen assume responsibility for sales and business development in all territories in the region, excluding the UK and Ireland.

Larsen was previously chief sales officer at Airtame and has also served as a senior vice president at SCALA, during a digital signage career spanning three decades.

“This is a challenge I really look forward to taking on,” said Larsen. “To join one of the top global software solutions companies at such an exciting time, when the industry has undergone incredible transformation and expansion, is a great privilege.

“Signagelive is,” Larsen continued, “already immensely successful in the UK, and Ireland, as well as the US and Asia, but in Europe, there is considerable opportunity for exponential growth, which I intend to unlock.

“I have known Frank for many years, as we got to know each other during his time in the digital signage industry,” said Signagelive CEO Jason Cremin. “I have always been impressed by his calm, friendly and incredibly knowledgeable approach to building business and relationships.”

Larsen will be based in Copenhagen, Denmark.