Sky has launched its most bold web3 advertising and marketing activation so far by minting an unique assortment of 110 NFTs, which have been made out there completely to Sky VIP Members across the second season of the BAFTA-award-winning Gangs of London present. Designed to additional immerse Gangs of London followers and VIP members on the planet of Gangs of London, every NFT affords unique entry, secret experiences and never-before-seen content material for people who maintain them of their digital wallets. The distinctive paintings was created by Ferenc Nothof, the Gangs of London Season 2 Storyboard Illustrator, and depict main characters from the present. Developed in partnership with AKQA, the Gangs of London NFT assortment sees Sky take its exploration of web3 advertising and marketing to a brand new stage. The 110 NFTs have been provided to VIP members through a digital poll via the Gangs of London NFT microsite, which is available here.
GHOSTS is a brand new graphic novel created by Gangs of London season 2 lead director, Corin Hardy, written by Rowan Athale and illustrated by Ferenc Nothof. Impressed by the reveals mix of grounded, emotional drama and graphic-novelized, heightened genre-heavy look, really feel and tone, followers will get a higher perception into the characters and metropolis of London that they’ve skilled on display screen. GHOSTS follows lead character Elliot Carter, as he travels the world to hold out the orders of The Buyers. The digital version of the graphic novel can be viewed here.
Lucy Johnstone, head of promoting, Sky Leisure commented: “Developing and minting an NFT collection has been a complex and ambitious project. As a Sky-first, and with Gangs of London being a much-loved Sky Original, with a passionate fanbase, it was important we got it right. The team have done an amazing job of creating something unique and special that speaks to fans and delivers value for our customers.”
Joshua Lim, artistic director, AKQA added: “It’s been an exciting journey collaborating with Sky on Gangs of London, exploring what the future holds for better entertainment experiences and taking the first steps together into a whole new landscape. We realised that embracing the emergence of NFTs would allow us to blur the lines between the physical and story worlds, immersing viewers further into the world of the show and ultimately creating an unprecedented experience shaping the future of entertainment.”
Tim Struthers, head of programme manufacturers, Sky Studios added: “As a BAFTA-awarding-winning Sky Original, we wanted to expand the world of Gangs of London across new frontiers and felt an original graphic novel was the perfect medium to treat fans of the show to additional content featuring their favourite characters. Working with show creators Pulse Films, season 2 lead director and executive producer Corin Hardy teamed up with writer Rowan Athale and illustrator Ferenc Nothof to bring the graphic novel to life, with this first instalment giving viewers of the show a bridge between seasons 1 and 2; whether they be die-hard fans or those just discovering the first season.”
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