The Benefits of a Hosted Payment Page and Why Business Owners Should Have One (Larry Talley)

As technology advances, new forms of payment emerge, and one of the most popular is a Hosted Payment Page (HPP). It’s a third-party webpage where all transactions are completely secure. A HPP features automated billing and payment tracking. From a customer’s
perspective, transactions take place within seconds making it the quickest, easiest way for businesses to accept online payments.

Eliminate POS Systems

A hosted payment page is a secure platform that allows you to eliminate the need for costly and complicated point-of-sale systems. Choosing an HPP is more convenient for customers, and with advanced features such as automated billing and payment tracking,
business owners are managing their payments and expenses much easier.

Popularity

The use of HPPs is global, due in large part to the secure nature of the process and because it works extremely well for both large and small businesses.

Payment solutions can have intuitive portals that allow users to create and customize unlimited HPPs. This process allows easy passage of customer and billing data from a user to the PCI-secure Hosted Payment Widget, making it seamless for customers to view
and pay with ease and security. Some popular hosted payment tech providers include Braintree by PayPal, WePay by Chase, and Opayo by Elavon.

Summary of Benefits

Aside from security and overhead cost savings, many gateways offer the latest built-in payment innovations to satisfy customers. These include:

●      Multiple payment options: Customers don’t have the worry about Visa or Amex not being accepted. With a HPP, you can take all major card brands, digital wallets, ACH/bank transfers, and cryptocurrency. 

●      Advanced security: Customers are secure in knowing identity verification codes, biometric authentication, and more keeps them protected. 

●      BNPL (Buy Now Pay Later): Customers can take advantage of payment flexibility using BNPL. It divides purchases into multiple equal payments, with the first due at checkout. The remaining payments are billed until the purchase is paid in full.
 Some gateways offer a “pay later” option along with the hosted pay form. 

●      Tokenized Payment Methods: Customers can use subscription plans and the option to store payment information for future purchases. Network tokens make one-click checkout possible by re-purposing tokens across merchants in an online payment network. 

●      Hosted Checkouts: Fast, simple transactions are only a few clicks away because with payment pages, technology providers can collect online order and customer account details, as well as shipping and payment information. 

Large Scale vs. Startup 

Large-scale businesses may find the fee structures of hosted payment gateway providers expensive. However, these payment gateways are easy to use and include all the hardware and software necessary. Generally, hosted payment gateways are most suitable for
individuals, small businesses, and startups. They’re less expensive to run for smaller-scale companies since they don’t require an individual to have a merchant account. A hosted payment gateway works by using the merchant’s existing website and connecting
it to the banking system.

We live in a rapidly evolving landscape and alternative payment methods are on the rise, from mobile wallets to cryptocurrencies—and these alternatives are gaining popularity worldwide. Now is the time to set up your business for financial success through
HPPs.