MIAMI–(BUSINESS WIRE)–Yuga Labs, web3 chief and residential of the Bored Ape Yacht Membership (BAYC), immediately confirmed the acquisition of WENEW and its flagship NFT assortment, 10KTF.
WENEW is a NFT powerhouse identified for web3-centric partnerships with celebrated manufacturers reminiscent of Louis Vuitton, Playboy, Wimbledon, Gucci, Puma, and others; along with these high-profile collaborations, WENEW is residence to the narrative-driven NFT assortment, 10KTF.
10KTF is an interoperable digital storefront the place holders from high NFT collections (BAYC, Cool Cats, Moonbirds, and others) can mint and gather one-of-a-kind NFTs that includes their digital avatar on numerous metaverse-ready digital wearables. The gathering has attracted legions of devoted group members, gaining recognition by releasing serialized and narrative-driven content material from fictional store purveyor, Wagmi-san.
“Figge, Beeple, and the WENEW team have found a way to create a captivating serialized story for web3, while also managing to tap into the passion people have for their digital avatars and customization,” stated Greg Solano, co-founder of Yuga Labs. “Storytelling and world-building are foundational at Yuga and I’m thrilled that we get to work with the creative mind hive at WENEW in a much more robust way. The possibilities of what we can do together are endless.”
“We built this company with storytelling at the forefront,” stated Michael Figge, co-founder and CEO of WENEW. “Yuga’s first-class contributions to story, experiences, and community were a huge inspiration. Their principles of openness inspired the interoperability of 10KTF. We’re excited to join Yuga and continue building amazing things in NFTs and web3 together.”
Following the acquisition, Figge will be part of Yuga’s management workforce because the Chief Content material Officer, chargeable for pushing the boundaries of creativeness and creativity at Yuga by way of out-of-the-box content material methods and experiences. Beeple, aka Mike Winkelmann, will be part of Yuga Labs as an advisor.
Figge brings a novel inventive lens to Yuga from his expertise with Doable, the place he served as co-founder and Inventive Director, having architected immersive visible experiences for the Tremendous Bowl halftime present, Coachella, Louis Vuitton, dozens of worldwide live performance excursions, and League of Legends Worlds for which he was awarded an Emmy in 2021.
Along with Figge, almost 20 WENEW workers will transfer over to Yuga, bringing Yuga’s full-time employees to over 100 folks world wide.
About Yuga Labs
Yuga Labs is a web3 firm shaping the long run by way of storytelling, experiences, and group. Guided by the assumption that the potential of web3 will be realized once we begin with creativeness, not limitations, Yuga’s initiatives purpose to reinvent what real-world utility for NFTs appear to be and push the area ahead as an entire. Since their launch in April 2021 with flagship assortment Bored Ape Yacht Membership, they’ve made headlines as one of many first corporations to launch IP licenses to their NFT holders, acquired and launched rights to different high collections (CryptoPunks and Meebits), and made web3 historical past with record-breaking synchronized participant participation of their latest initiative, Otherside. Some of the bold interactive metaverse initiatives thus far, Otherside is constructed with the group, rebelling towards conventional walled gardens in gaming areas. In March 2022, Yuga Labs raised a $450M seed spherical at a $4B valuation.
For extra info on Yuga Labs go to www.yuga.com or electronic mail press@yugalabs.io.
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