4X growth in revenue since the seed fundraise with customers spread across 50+ countries
- Series A funds raised from Sequoia Capital India
San Francisco, 21st July 2021: Večkanalna platforma za sodelovanje pri prodaji, Outplay, je danes objavila zbiranje sredstev v vrednosti 7.3 milijona dolarjev serije A od Sequoia Capital India. Outplay bo zbrana sredstva porabil za vlaganje v tehnologijo in zaposlovanje izjemnih talentov po vsem svetu.
Današnja podjetja se za ustvarjanje prihodkov zanašajo na kombinacijo vhodnih in izhodnih prodajnih modelov. Medtem ko se je vhodni prodajni proces v zadnjih 10 letih hitro razvil, se izhodna prodaja ni. Izhodne prodajne ekipe običajno uporabljajo taktike velike količine za povečanje prihodkov. Toda ta pristop ni razširljiv in prihodki sčasoma postanejo funkcija velikosti odhodne prodajne ekipe. To je zato, ker odhodne prodajne ekipe nimajo pristopa, ki bi temeljil na podatkih, za ciljanje potencialnih strank, za katere je najverjetneje, da bodo konverzije, in na koncu porabijo čas za pošiljanje e-pošte ali hladno klicanje na stotine potencialnih strank v upanju, da jih bodo nekaj spremenile.
Začela v 2019, Preigravanje is on a mission to change this by bringing predictability to outbound sales and help every salesperson talk to the right prospect at the right time through the right channel. The platform helps outbound sales teams plan, execute, track, measure and optimize interactions between companies and their prospects across multiple channels like email, phone, SMS, social media as well as live chat.
Laxman Papineni, CEO of Outplay komentiral, “Outbound sales teams are truly the dark horse of the sales organization – the targets are high, but the methods aren’t scientific. Outplay is committed to making outbound outreach data-driven, so that sales teams are talking only to the warmest prospects at any given point across multiple channels, optimizing time and resources. The continued partnership with Sequoia Capital India is a testament to the fact that the sales engagement space, which is poised to be a trg 5.59 milijard dolarjev by 2023, is a huge opportunity for Outplay.”
Z Outplay lahko vodje prodaje ustvarijo s podatki podprte prodajne priročnike za poučevanje članov svoje ekipe in jim pomagajo pri doseganju prodajnih ciljev. Kombinacija avtomatizacije in personalizacije platforme pomaga ekipam začeti pristne pogovore v velikem obsegu, kar jim omogoča, da ostanejo na nalogi z uporabo več kanalov prek enega vmesnika za spodbujanje več sestankov. Prodajni zastopniki lahko tako sestavijo večkanalni načrt dosega svojih potencialnih strank prek e-pošte, telefona, SMS-ov, LinkedIna, Twitterja in klepeta.
For example, Outplay helps sales teams engage with warm prospects by notifying them when their prospect visits their business website. Enabled by Outplay’s industry-first outbound live-chat feature, Čarobni odhodni klepet, the rep can initiate live chat and have a contextual conversation with the prospect. Customers have been able to qualify prospects faster and grow their pipeline by 300% using the tool alongside inbound chat.
“We continue to be very excited by Outplay’s mission of making every sales rep perform like the best rep on the team. Outbound sales needs are evolving rapidly and reps now need personalized, automated and contextual tools to drive sales which Outplay is successfully enabling. Sales reps spend an average of four hours per day on Outplay, demonstrating the effectiveness of the product which has category-leading customer reviews. Additionally, rapid digitization due to COVID has been a significant accelerant for the business and we believe these tailwinds will continue as outbound sales becomes more digital.” Harshjit Sethi, Principal, Sequoia India
Outplay also offers support to ensure software adoption across customer teams is done within days, not weeks or months. Since the seed fundraise – USD 2 Mn from Sequoia Capital India’s Surge early this year, the company has grown 4X in revenue, 3X in team size and has customers from more than 50 countries. Outplay was a part of the Surge 04 cohort.
O nadigravanju
Outplay je večkanalna platforma za sodelovanje pri prodaji, ki zagotavlja, da odhodne prodajne ekipe posredujejo najmočnejše sporočilo ob pravem času na poti kupca po pravem kanalu. S funkcijami, kot so dinamično zaporedje, čarobni izhodni klepet in podrobna analitika, daje Outplay predstavnikom za razvoj prodaje (SDR) in predstavnikom za poslovni razvoj (BDR) prave signale, tako da delujejo le na najtoplejših potencialnih strankah prek več kanalov, kot so e-pošta, telefon, SMS, LinkedIn , Twitter in klepet.
Vir: Platodata Intelligence