Just-in: Coca-Cola bo predstavila svoj prvi NFT

Coca-Cola ima razglasitve the launch of its first-ever NFT collection, commemorating International Friendship Day. It has partnered with OpenSea to auction its latest tokenized collectibles. The auction will begin on 30^th Julija in nadaljujte štiri zaporedne dni.

Coca-cola je razkrila tudi, da bo zbrani znesek na dražbi namenjen Special Olympics International, največji svetovni športni organizaciji za otroke in odrasle z motnjami v duševnem in telesnem razvoju. Special Olympics International že več kot 50 let sodeluje s Coca-Colo.

NFT-ji za prijateljstvo podjetja Coca-Cola bodo kovani v partnerstvu z razvijalcem Tafi, ustvarjalcem 3D vsebin po meri za avatar in sisteme čustvenih simbolov; in Virtue, kreativna agencija, ki je razvila začetni koncept.

Coca-Colin večplastni NFT

Prijateljstvo NFT is a multilayer žeton with four levels. The layers are packaged inside a Friendship box, decorated with corresponding illustrations, which itself is an NFT. The top layer, i.e., the friendship box is marketed as the loot box, that reveals the treasure of Coca-Cola’s highly collectible, 1956 retro vending machine upon opening.

Furthermore, the collection holds a custom Coca-Cola Bubble Jacket Wearable, that is embedded with an unlockable version to be worn in the Decentralno 3D virtual reality platform. The color palate of the jacket resembles the classic Coca-Cola tones of metallic red and caramel brown.

Zbirka vsebuje tudi zvočno datoteko z ASC-ji Coca-Cola. Z vrha odprtine steklenice in zvok napitka, ki se toči po ledu; do gašenja pijače in zvoka prvih požirkov.

Končno se razkrije sloj kartice prijateljstva z zasnovo slavnih trgovskih kartic, ki so jih za digitalni svet navdihnile prijateljstva podjetja Coca-Cola iz 1940. let. Na kartah je napis „Simbol prijateljstva“.

“Coca-Cola is one of the most collectible brands in the world, and it has shared its rich heritage with consumers through simple moments of joy for decades…We are excited to share our first NFTs with the metaverse, where new friendships are being forged in new ways in new worlds, and to support our longstanding friend and partner, Special Olympics International. Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways.” je dejal Selman Careaga, president, Global Coca-Cola Trademark.

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