Nova digitalna modna DAO pravila Dolce & Gabbana prodaja za 5.7 milijona dolarjev NFT

Luxury fashion has arrived in the metaverse, and there’s already a new, super-connected, digital fashion DAO—Klical Rdeči DAO—dominating the space.

Italijanska modna znamka Dolce & Gabbana je danes prek trga UNXD, imenovanega "UNXD", zaključila svojo prvo dražbo zbirk NFT. Collezione Genesiin ponudba je po tem pisanju pritegnila več kot 1,885 ETH - skoraj 5.7 milijona dolarjev.

Dolce & Gabbana’s first NFT collection wasn’t entirely digital: some items afforded the high bidder a physical piece of apparel or jewelry alongside the digital version. An NFT is effectively a receipt for a rare digital item, as verified by a blockchain platform, in this case Ethereum.

Rodi se DAO

The top-dollar sale and two others went to Red DAO, a new decentralized autonomous organization (DAO) focused on amassing valuable digital apparel. The recently launched collective is an offshoot of Flamingo DAO, a highly capitalized DAO that is one of the major investors in NFT collectibles. Red itself already has some $7.5 million in its treasury, based on wallet data listed on its website.

"Digitalna moda na blockchainu je velika priložnost v ekosistemu," je povedala Megan Kaspar, ki je članica Red DAO in tudi direktorica kripto investicijskega podjetja Magnetic. Dešifriraj. "Flamingov globok vpogled je prinesel inkubacijo Red DAO, ki se osredotoča na modne NFT."

Kaspar confirmed that the collective won the auction for Doževa krona, a jeweled crown with a physical version included in the purchase, for 423.5 ETH, or $1.27 million. Additionally, the DAO won auctions for two purely digital “impossible” jackets, bringing its total spending to nearly $1.9 million for this fashion drop. Kaspar described the three items as the DAO’s “inaugural investments.”

Izdelki NFT vključujejo digitalno rekreacijo oblačil v svetu iger metaverse po izbiri kupca, ki jih je mogoče unovčiti v dveh letih po nakupu. Naložba Red DAO kaže na potencialno velik interes za pridobitev digitalne luksuzne mode, ki bi se lahko izkazala za dragocene statusne simbole, saj se spletna metaverza oblikuje v prihodnjih letih.

Digitalna moda prihaja do metaverza

"Nosljivi digitalni modni NFT -ji Metaverse uvajajo [popolnoma] povsem nov primer uporabe NFT -jev, od katerih so nekateri povezani s fizičnimi predmeti," je dejal Kaspar. »Ta navpičnica bo ena največjih kategorij v spletu 3.0. Predmeti se lahko nosijo v živo v metaverzu, javno in globalno prikazani s takojšnjim preverjanjem lastništva. Moda je del človekove fizične identitete in seveda del njene digitalne identitete. "

Glede na njegovo spletna stran, joining Red DAO requires an initial investment of at least 50 ETH, or just over $150,000 worth as of this writing, to purchase 100,000 DAO units. The organization will allow up to 40 initial members, and its website lists the wallet addresses and investments of 33 current members.

Elsewhere in the auction, another high-dollar physical/digital item was Steklena obleka, a men’s suit described as a “spectacular piece of wearable, sculptural art, which sold for 351 ETH ($1.047 million).

The Glass Suit was won by Boson Protocol, a blockchain protocol focused on decentralized infrastructure. Boson Protocol will feature the NFT as part of its Boson Portal “metaverse commerce experience” that will launch in the Ethereum-based Decentralno igra.

Opažen zbiralnik NFT Šaljiv je bil tudi velik zmagovalec v ponudbi, saj je zmagal na treh dražbah, vključno z nemogoče krono in jakno. Vsaka prodaja Dolce & Gabbana NFT ima tudi izkustvene ugodnosti v resničnem svetu, na primer dostop do modnih revij in ogled sedeža blagovne znamke v Milanu v Italiji.

Vir: https://decrypt.co/82342/new-digital-fashion-dao-rules-dolce-gabbanas-5-7m-nft-sale