Vključevanje: prilagajanje uporabniške poti

Prihajajoči Webinar: Vključevanje: prilagajanje uporabniške poti
Datum: Tuesday, October 18, 2022– čas:  3:00pm BST | 10:00am ET

The first step of the customer journey is often a user’s onboarding on a platform or application. This critical phase predicates how a user interacts with a business, and often cements their first impression and subsequent brand loyalty.

Identity verification plays an important role in ensuring a user exists and is who they say they are. But businesses must strike a fine balance of friction and convenience. Too little friction in the identity verification process might result in bad actors flooding in. This can damage a business’s reputation, and give the impression that a platform is unsafe. Too much friction might result in user frustration and attrition.

How can businesses seamlessly and securely onboard users? Orchestration holds the key to unlocking customer-centric practices, customizing the user journey, and ultimately ensuring legitimate users are allowed in while bad actors are stopped.

V tem spletnem seminarju, Hal Lonas, trulio Chief Technology Officer, will discuss:

• What identity proofing orchestration entails and how active and passive methods of authentication can be layered during the onboarding process
• How orchestration goes hand-in-hand with a risk-based approach to onboarding and establishing trust and safety between businesses and users
• What business, customer risk, and regulatory factors to consider when adopting a risk-based approach