Socios napovedujejo prvo partnerstvo NBA s klubom Philadelphia 76ers

Philadelphia 76ers so postali Prvo partnerstvo družbe Socios z ekipo NBA, saj se platforma za sodelovanje navijačev širi globlje v ZDA. 

O Chiliz-owned fan-centered app has already partnered up with numerous major sports leagues and teams worldwide. Their bread and butter thus far have been in the international soccer market, however, they are branching out and have their sights set on Severna Amerika. Socios has already taken a big first step toward that goal by making deals with UFC, New Jersey Devils, and Roush Fenway Racing.

The deal with the Devils helped 76ers partnership come to fruition as both teams are owned by the same company, Harris Blitzer Sports and Entertainment. The deal with the Sixers starts with the 2021-22 season that is scheduled to tip-off on October 19.

Vodja prihodkov iz Sixersa Katie O'Reilly je spregovorila o sodelovanju med organizacijo in aplikacijo za oboževalce. “Navdušeni smo, da smo prva ekipa v ligi NBA, ki se je pridružila Socios.com in prebila globalno kategorijo blockchain tukaj v državah. Iz raznolike pokrajine športa in navijačev so ustvarili močan portfelj partnerjev z vsega sveta. "

O'Reilly je nadaljeval z govorom o moštvu in cilju lastnika, da spodbudi inovacije in spremembe v ligi NBA ter sodeluje s subjekti, ki si delijo te vrednote. Napovedala je tudi, da se Philly veseli predstavitve oboževalcev projektu v prihodnjih mesecih. V kratkem poročilu je razloženo, da bodo Socios kot skupinski partnerji "vključeni v oglaševanje in TV-vidne reklame na celotnem območju med igrami 76ers."

Aplikacija bo lahko uporabljala tudi logotipe ekipe na svoji platformi. Blagovna znamka bo predstavljena tudi na spletnem mestu Sixers in računih družbenih omrežij v upanju, da bo vključila "edinstveno vsebino pred in po igrah".

Aplikacija Socios in žetoni oboževalcev

The backbone of the Socios app and the team partnerships is the žetone ventilatorjev. They are new digital assets directed at sports fans that give them the power to influence real-life decisions by their favorite teams. While those decisions are not going to be whether the Sixers should trade away Ben Simmons or who to start at Center tonight, they are still things that fans care about.

The tokens mostly function as a vote on polls in which Socios and the teams jointly operate. The polls range from things like changing the name of a training field to commemorate a legendary player, fun challenges for the players to take part in during downtime, and glasovanje on designs for a new team bus. 

Čeprav to niso glasovi, ki spreminjajo igre v sejni sobi, nekatere odločitve v ekipi prepuščajo navijačem. Vsaka ekipa ima svoj žeton na platformi, tako da lahko kupite delež v več moštvih v različnih ligah ali športih in ste del odločitve, kakšno sporočilo kapetan napiše na trak za naslednjo tekmo. 

Other major partners that Socios has agreements with include soccer clubs such as FC Barcelona, PSG, AC Milan as well as the Argentinian national team as well as racing, eSports, and cricket teams.