WARC razširja nagrade za globalno strategijo in učinkovitost s petimi novimi regionalnimi tekmovanji

LONDON, 4. oktober 2023 – (ACN Newswire) – Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LEVI, making the awards bigger than ever before. Now in their fourth year, the WARC Awards honour the best marketing campaigns from around the world that deliver strategic brilliance and effective impact to drive business success. 

• Five new regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. Gold winners will compete at a global level 

Entrants compete in one of five regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. 

The regional awards will each be judged by high-calibre panels made up of senior marketers from some of the biggest brands and top agency professionals from around the region. The juries will award Bronze, Silver and Gold accolades for each of the twelve entry categories.

Gold regional winners will automatically compete at a Global level, judged by a high-profile super jury made up of all the regional awards chairs (no need to re-enter or pay additional fees) for the chance to be elevated to Grand Prix status, the ultimate global recognition for marketing strategy and effectiveness. 

• Uniquely, submissions will be judged using the global standard of the WARC & LIONS Creative Effectiveness and B2B Effectiveness Ladders

A global marketing strategy and effectiveness benchmark like no other, the WARC Awards are judged rigorously and to a consistent standard regardless of origin of the entry, using the Ustvarjalna učinkovitost in B2B Effectiveness Ladders – universal frameworks for planning effective marketing communications to drive specific business-to-consumer and business-to-business outcomes. 

Commenting on the changes to the 2024 WARC Awards, John Bizzell, Awards Lead, WARC, Je dejal: “WARC’s consistent, rigorous and definitive approach to judging marketing strategy and effectiveness is more valuable than ever for brands, media owners and agencies who want to prove they can deliver commercial success in the current financial climate.

“The expansion of the WARC Awards for Effectiveness provides marketers everywhere the ideal platform to showcase their great work, demonstrate their impact in their region and be up against the best in the world, ultimately helping drive the industry forward by imbedding a culture of effective marketing.” 

• Key dates for WARC Awards 2024

24 October 2023: Open for entries
12 December 2023: End of early bird entry fee
6 February 2023: Final deadline for entries
14 May: Regional awards’ shortlists announced
20-25 May 2023: Bronze, Silver, Gold winners announced for all regional awards
May-June: Gold winners automatically proceed to compete globally
June: WARC Awards 2024 Grand Prix winners announced during Cannes Lions week

All previous WARC legacy awards for effectiveness, media and strategy are now subsumed into these WARC Awards. Entry fees are priced consistently across the globe, with a lower fee for WARC customers. For more information on the new WARC Awards, register your interest tukaj.

O WARC – Globalni avtoriteti za učinkovitost trženja

WARC že več kot 35 let napaja trženjski segment z zagotavljanjem strogih in nepristranskih dokazov, strokovnega znanja in smernic, da bi tržniki postali učinkovitejši. V štirih stebrih – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – njegove storitve vključujejo več kot 100,000 študij primerov, vodnike najboljših praks, raziskovalne članke, posebna poročila, podatke o oglaševalskih trendih, novice in mnenjske članke ter nagrade, dogodke. in svetovalne storitve. WARC deluje iz Londona, New Yorka, Singapurja in Šanghaja ter nudi storitve skupnosti več kot 75,000 tržnikov v več kot 1,300 podjetjih na več kot 100 trgih in sodeluje z več kot 50 industrijskimi partnerji.

WARC je Ascential podjetje. Ascential zagotavlja strokovne informacije, analitiko, dogodke in optimizacijo e-trgovine vodilnim svetovnim potrošniškim blagovnim znamkam in njihovim ekosistemom. Naša podjetja svetovnega razreda izboljšujejo uspešnost in rešujejo težave strank z zagotavljanjem informacij, ki jih je mogoče takoj ukrepati, in vizionarskega dolgoročnejšega razmišljanja v digitalni trgovini, oblikovanju izdelkov, trženju ter maloprodaji in finančnih storitvah.

Z več kot 3,800 zaposlenimi na petih celinah združujemo lokalno strokovno znanje in izkušnje z globalnim odtisom za stranke v več kot 120 državah. Ascential kotira na Londonski borzi.

Za dodatne informacije se obrnite na:
Amanda Benfell
Vodja PR & Press, WARC
amanda.benfell@warc.com
www.warc.com

Tema: Povzetek sporočila za javnost
vir: Warc
sektorji: Mediji in trženje, Oglaševanje
https://www.acnnewswire.com

Iz Azije Corporate News Network

Copyright © 2023 ACN Newswire. Vse pravice pridržane. Podružnica Asia Corporate News Network.

• Distribucija vsebine in PR s pomočjo SEO. Okrepite se še danes.
• PlatoData.Network Vertical Generative Ai. Opolnomočite se. Dostopite tukaj.
• PlatoAiStream. Web3 Intelligence. Razširjeno znanje. Dostopite tukaj.
• PlatoESG. Ogljik, CleanTech, Energija, Okolje, sončna energija, Ravnanje z odpadki. Dostopite tukaj.
• PlatoHealth. Obveščanje o biotehnologiji in kliničnih preskušanjih. Dostopite tukaj.
• vir: https://www.acnnewswire.com/press-release/english/86867/