Zakaj sta dve zvezdi nogometnega fakulteta začeli svojo poslovno kariero z NFT -ji

When Dreamfield, a new platform to connect college athletes with companies for endorsement opportunities, centered its entire splashy rollout on July 1 around NFT zaradi dveh soustanoviteljev branilcev se je čas morda zdel pozno.

Mediji so NFT že razglasili za mrtve v prvem tednu junija, ko o New York Post, Gizmodo, hypebeast, in quartz, among many other sites, all gleefully reported that sales of blockchain-based collectibles had peaked in May. NFL players like Rob Gronkowski, Vernon DavisIn Manning brothers already made their NFT money back in March and April.

Zdaj pa NFT -ji, žetonih that function as proofs of ownership in digital items, are suddenly rjovenje nazaj. NFT marketplace OpenSea says it processed $95 million worth of NFT sales last weekend alone; OpenSea had $21 million in sales volume in all of 2020. The average price point for a CryptoPunk (an ancient, high-value NFT series of unique pixellated faces) skyrocketed 53% in the past week to $135,000. Social media influencer Gary Vaynerchuk kupil CryptoPunk za 3.7 milijona dolarjev last week, while Stoner Cats, an animated web series from Mila Kunis and Ashton Kutcher, prodanih 8.3 milijonov dolarjev vrednosti NFT.

In zdaj Dreamfieldov načrt za vključitev NFT -jev v trženjski pristop športnikov na fakulteti izgleda precej pameten.

Dreamfield’s athlete co-founders are University of Miami quarterback D’Eriq King and Florida State University quarterback McKenzie Milton, and Dreamfield announced at launch that both would get NFTs commemorating their careers so far, specially designed by artist Black Madre. The NFTs are now up for sale on OpenSea; they start with original animations, then end with video footage of the quarterbacks addressing their fans.

Vse se je združilo, ko so pravila NCAA, ki prepovedujejo športnikom, da sklepajo poslovne posle, dramatično spremenjena, z učinkom od 1. julija: študentje športniki lahko zdaj izkoristijo svoje ime, podobo in podobnost (NIL). King in Milton sta takoj postala javna z Dreamfieldom, ki bo deloval kot Cameo za povezovanje športnikov z majhnimi podjetji, ki jim želijo plačati za nastope ali napredovanja. Vsak športnik, ki podpiše sporazum z Dreamfieldom, ne bo imel NFT, toda Kingov in Miltonov sta standard, ki ga Dreamfield želi ponoviti.

"Iščemo jih za športnike višjega profila in temu pravimo njihove vizitke," je povedal izvršni direktor Dreamfielda Luis Pardillo Dešifrirajte Priložnosti za športnike vidi tudi v kripto trženju, ki presega le NFT: "We think we can be the bridge to connect athletes to companies in the crypto space in a safe and smart way.” (Look no further than Trevor Lawrence, the former LSU quarterback, signing with FTX-owned Blockfolio just in time for the NFL Draft, where he was the No. 1 pick.)

Dreamfield pove več kot 300 athletes, and over 200 small businesses, have already signed up. But it’s hardly the only company rushing into the college athlete marketing race in the wake of the new NIL rules. Barstool Sports quickly set up an athlete marketing division, and NBA player Spencer Dinwiddie tells Dešifriraj njegov cilj je zaposliti nekaj univerzitetnih športnikov v Calaxy, svojo platformo socialnih žetonov za vplivneže. 

King in Milton pred Dreamfieldom še zdaleč nista bila kripto domorodca, a pravita, da o tej temi slišita več kot kdaj koli prej. "Rekel bi, da so NFT prihodnost," pravi King. »Vem, da je zdaj tukaj, a vseeno je popolnoma nov. In kripto vidik tega je precej kul. Mislim, da je vsekakor pogovor v slačilnici. ”

Milton’s NFT combines imagery from his time at University of Central Florida (Pardillo is an alum and met Milton’s mother at an alumni event) and FSU, where he’s about to play a postgrad season and is expected to be the starter. He points to Yummy Crypto’s NIL deal with the University of Miami basketball team as something that gets him excited about the industry.

"Vsekakor sem lahko videl, da se bo v bližnji prihodnosti marsikaj tega zgodilo z več univerzami, zlasti z njimi kot dobrodelnim žetonom," pravi. (Yummy donira 3% kripto transakcij v dobrodelne namene.) "Tudi moj današnji kolega je bil tak:" Bratec, že ​​po prvi igri bi morali narediti žeton Seminole. “ Rekel sem: "Kako bomo to storili?"

Vir: https://decrypt.co/77285/college-football-qb-stars-mckenzie-milton-deriq-king-dreamfield-nft-nil