韩国地铁网络的 25 个 LED 屏幕上正在庆祝流行歌星田柾国的 16,508 岁生日。
该活动由这位歌手的中国歌迷俱乐部 Jungkook China 组织，据说是 史上规模最大的地铁营销活动. The screens will be showcasing the K-Pop star from 29 August-15 September.
Fans of K-Pop are increasingly eschewing social media and reaching out to their idols via digital out-of-home (DOOH) ads, according to a report by 电影.
几年前，一群韩国音乐爱好者在纽约时代广场资助了一系列数字广告牌，宣传他们最喜欢的乐队和艺术家。 从一些零星的广告，它很快成为一种全面的现象，来自世界各地的粉丝投资了一些世界上最昂贵的广告空间——在时代广场，黄金时段每小时 15 秒的广告牌广告位成本一周大约30,000美元。
Fans of K-Pop girl group MAMAMOO also used Times Square as their platform for creating a DOOH campaign. The display chosen by Chinese fan group Fanmaum, measured 430 sq m and was located on Broadway – a spot usually reserved for Good Morning America, The Ellen Show and ESPN.
The biggest DOOH campaigns promoting K-Pop stars, however, have taken place in South Korea. In 2018, KITA and Gangnam District wanted to develop K-Pop Square in Seoul. So they created a digital billboard four times the size of a basketball court.
The SMTown Media Facade comprises several curved screens and is installed on the outer walls of the SMTown Coex Atrium. At 80m in length and 29n high, it is the largest high-definition OOH advertising screen in South Korea. As well as K-Pop videos, it displays media artwork and public content. The aim is to develop the square into a Korean version of Times Square.
