تبلیغات
The football Inter Milan club announced Socios (Chilliz) as their new sponsor for the 21/22 season, in a sign of mainstream acceptance. This will end the 26-year partnership with the outgoing sponsor Pirelli as we find out more in our آخرین اخبار cryptocurrency امروز.
Part of the Socios deal will see the launch of the new $INTER token and the Inter Milan club hopes this will boost the fan experience for the supporters across the world. In the 20/21 Serie A campaign, Inter Milan managed to win the title for the first time in 11 years and this was mainly thanks to Romelu Lukaku who ended the session as the top scorer of the season with 24 goals and 11 assists in the process.
The club is now taking part in the Florida cup as a part of the pre-session preparation but its scheduled match with Premier League Arsenal on Sunday is under threat due to covid concerns. The circumstances around Pirelli’s withdraw are still controversial. As the case of plenty of clubs, Inter Milan is owned by a business conglomerate and in this case, is the Suning Holdings Group which is known for its real estate and finance dealings. SHG also owns Chinese Super League champions Jiangsu FC but they shut down months after winning. SHG owner Zhang Jindong said he wanted to focus on the retail business and cut all irrelevant matters to this.
تبلیغات
When discussing the sponsorship renewal, Pirelli cited doubts about the future of the Serie A champions and their ownerships. However, reports show that SHG is looking for more sponsorships money than Pirelli was willing to pay which was about $30 million. The 20/21 sponsorship cost Pirelli $10.5 million. Socios agreed to a deal of $20 million which is less than $30M but almost twice as much as the previous fee of $10.5M. speaking on the sponsorship, الكساندر دریفوس who is the CEO of Socios said it was the perfect opportunity to bring mass awareness of the brand and crypto in general:
"پیراهن جلوی اینترمیلان فضای مناسبی برای ما برای ترویج شروع این همکاری جدید و ایجاد آگاهی انبوه از فرصت های نوآوری و تعامل ایجاد شده توسط $INTER Fan Token است."
وی افزود:
اعلامیه امروز شروع یک دوره جدید برای میلیونها هوادار اینتر در سراسر جهان است که میتوانند به یک جامعه دیجیتالی پر رونق در Socios.com ملحق شوند، از فرصتهای بیشماری برای تعامل با تیم، تأثیرگذاری بر تصمیمهای کلیدی و دریافت پاداش برخوردار شوند. باشگاهی که آنها از طریق $INTER Fan Tokens دوست دارند."
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