50% of social media users will utilize embedded payments in 2023

E-commerce and embedded payments continue to gain popularity as millennials and Gen Z consumers look to social media for shopping experiences — and banks must meet their customers where they are shopping online. “Facebook, Instagram, TikTok users — 50% of them say they will make a social media purchase in 2023,” Allie Chafey, innovation senior […]

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• Source: https://bankautomationnews.com/allposts/payments/50-of-social-media-users-will-utilize-embedded-payments-in-2023/