There are several types of users on BitClout:
- Content consumers
- Content creators
- Influencers
- Investors and traders
- Builders
With each category comes different investment opportunities.
1. Content consumers
You can earn money even if you only browse the platform and don’t create any content.
The easiest way is to find creators whose content you enjoy on and off the platform, and buy their coin. You can do the same with projects you want to support.
When you buy a coin from a profile, you benefit when the coin’s value goes up. A profile could be a creator, influencer, project or even a brand.
If you have strong reasons to believe the coin will appreciate (because of the person’s reputation or the project’s utility for example), buying may be a valid option. You can also sell the coins to realize a profit, then reinvest it in other coins to build a portfolio over time.
2. Content creators
If you’re a creator, you can:
- Collect transaction fees every time someone buys your creator coin. This is called your “Founder Reward”. You can set your Founder Reward anywhere from 0 to 100%. The higher it is, the more coins you’ll get to keep when a user invests in your profile.
- Hold your own coin and increase its value. Add utility to the coin by offering special access or relevant benefits to top holders. Grow your reputation off the platform to increase demand for your coin.
- Earn “Diamonds” on your posts and comments, which are similar to tips.
As a content creator, a great tool I use is ProsperClout.
It’s an analytics dashboard that shows you all the data you need to see on any profile. It lets you keep track of who bought and sold your coin.
3. Influencers
Influencers are the bread and butter of the platform right now.
If you have a following on social media — Twitter, Instagram, TikTok — you can make it big on BitClout.
Most influencers have someone else manage their account or don’t even engage with the platform. They post once at best, then they drop off the face of the earth.
That’s where you can stand out.
Re-share your top content (viral videos, pictures or articles) and respond to comments. If people see you’re not just another influencer with X million followers on social media but actually care about the platform, they’ll be more willing to invest in your coin.
Use your existing audience and be active.
Lastly, use your influence to onboard others to the platform. You’ll get a chance to invest in their profile before anybody else does. Help them grow their account and attract backers. Every time their coin price goes up, you’ll benefit since you got in at the lowest price.
4. Investors and traders
Most folks on BitClout are simply on the lookout for new profiles to invest in.
When someone opens up an account, their coin value is super low. That’s the best time for an investor to get in. Just like the stock market, the point is to buy low and hold as the value increases.
Find undervalued profiles with low coin prices, who you think have the potential to grow.
There are a couple of ways you can do this:
- Scan the platform for new profiles manually.
- Join Telegram channels that will notify you of any new profiles, such as BitClout Signals.
- Spread your bets across many profiles. This mitigates the risk and increases your exposure to potential gainers.
Other than individuals, you can also invest in promising projects.
They’re now hundreds of third-party projects built on top of BitClout. Have a look at BitHunt, a site that ranks top initiatives and their recent price movements.
Exciting projects I’ve seen include the mobile app version (CloutFeed); an app that syncs your posts across BitClout and other socials (OneClout); and a search engine for BitClout (Cloutini).
If you’re into more active trading, BitClout is the place to be.
You can buy and sell creator coins for a profit. Checkout BitCloutPulse. It’s a stock market for creator coins and comes with the full set of signals you’d expect as a pro trader.
5. Builders
Developers build apps and projects on top of the BitClout protocol. As a fully open-source project, anyone can access the code base and launch their own apps. They can even spin up a “node” (a copy of the main BitClout site) and add new features for specific use cases, such as music and long-form content.
If you’re a builder, you can:
- Create a separate project page on BitClout and raise funds.
- Receive investments from supporters who buy the project’s coin.
- Choose your monetization strategy: the app or node could be paid access, or you could take a cut from each transaction.
6. Bonus strategy: invest in the underlying asset
Regardless of which category you fit into, there’s another way you can earn from BitClout: buy and hold the currency that powers the platform.
$clout is the native currency used to buy and sell creator coins on BitClout. It’s easily transferable back into fiat or other crypto currencies.
There’s a lot to be excited about here.
The currency is moving to a more energy-efficient model compared to the likes of Bitcoin and Ethereum. This will enable the scale and speed required for a large social network. It will also enable an NFT marketplace to be built on BitClout itself, which the founder recently hinted at.
Do your research, and if you find enough reasons to believe, you might want to invest in the asset.
You can buy $clout directly from the site with fiat or crypto money. If you’re a more advanced user and want the best rates, go to global exchange blockchain.com.
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