AI-Generated Content Gets Clearer Labels on Meta Platforms

AI-Generated Content Gets Clearer Labels on Meta Platforms

Time Stamp: April 8, 2024 2:25 AM
AI-Generated Content Gets Clearer Labels on Meta Platforms PlatoBlockchain Data Intelligence. Vertical Search. Ai.

The company promises to modify its approach to AI-generated content on Facebook, Instagram, and Threads in response to input from its impartial Oversight Board.

Meta will soon apply a “Made with AI” badge to a wider variety of images, audio files, and videos. In May, the company will begin labeling content when it finds industry-standard AI image indicators or when users admit they are uploading AI-generated content. 

Also read: AI-Enhanced Video Banned in Washington Court Murder Case

Fact-checkers’ flagged posts may also receive the label from the company, though content that has been flagged as manipulated or false will probably be ranked lower. Meta also admitted to taking a limited approach to categorizing content created by artificial intelligence. 

Tagging AI-content

Following an Oversight Board ruling on a video that was purposefully altered to show President Joe Biden inappropriately touching his granddaughter, the company announced the move. The Oversight Board supported Meta’s choice to leave the video up on Facebook because it did not contravene the platform’s policies against manipulating media. With the number of elections in 2024, the board recommended that Meta “reconsider this policy quickly.”

Meta states that it concurs with the board’s “recommendation that providing transparency and additional context is now the better way to address manipulated media and avoid the risk of unnecessarily restricting freedom of speech, so we’ll keep this content on our platforms so we can add labels and context.” 

The company also stated that it will no longer remove content from its platform just because it violates its policy regarding manipulated videos as of July. Vice president of content policy at Meta, Monika Bickert, wrote in a blog post, “This timeline gives people time to understand the self-disclosure process before we stop removing the smaller subset of manipulated media.”

According to Meta,

“If we determine that digitally-created or altered images, video, or audio create a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label so people have more information and context,”

Meta’s ‘Imagine with AI’

Meta has been labeling photorealistic images created by users with the Meta AI tool as “Imagined with AI.” According to Meta, the revised policy goes beyond the labeling suggestions made by the Oversight Board.
Bickert stated that if they determine that digitally created or altered images, video, or audio create a particularly high risk of materially deceiving the public about an important matter, they may add a more prominent label so people have more information and context.

However, the company will still remove content that violates the rules, even though it generally feels that transparency and letting properly labeled AI-generated photos, images, and audio remain on its platforms is the best course of action. 

Bickert stated that they would remove content, regardless of whether AI or a person creates it, if it violates our policies against voter interference, bullying, harassment, violence, and incitement, or any other policy in our Community Standards,

According to a report by Engadget, the Oversight Board expressed satisfaction that the company adopted its recommendations and stated that it would assess how well the business had implemented the suggestions in a transparency report.

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