Amid the rollout of holiday-themed virtual stores and Art Basel activations, December has also been a strong month for streetwear in Web3. And with the new year only weeks away, brands are getting a headstart in setting the trends for the emerging tech market in 2024.
Reebok, for example, has joined forces with open metaverse infrastructure provider Futureverse on an AI-metaverse deal, slated to launch early next year. Meanwhile, Sol3mates, the digital-first sneaker label from Chalhoub Group, is planning its next step into the world of physical garments via its first-ever sub-brand.
Born from counterculture like Web3, streetwear is no stranger to disrupting the status quo. With the virtual ecosystem slowly finding steady ground after a rocky start, strategies are evolving, and streetwear brands are looking to be more ready than ever.
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#metaverses #NFT #communities #streetwear #Web3
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- Source: https://cryptoinfonet.com/nft-news/ai-metaverses-and-nft-communities-what-will-streetwear-look-like-in-web3-in-2024/
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