Barco in €15 million deal to provide projectors for d’strict

Barco has been appointed the preferred visualisation partner for d’strict, the Korean design company that creates spatial experiences and immersive digital media installations.

The framework agreement designates Barco as the sole supplier of all the projectors for d’strict’s international digital Art Museum projects in the next four years.

The deal, which is projected to be worth more than €15 million, includes a hardware delivery of UDM and G-series DLP projectors, and access to Barco’s Insights Management Suite for global fleet management.

d’strict creates end-user immersive experiences by integrating content and digital media technology. Last year, the Korean company employed Barco’s projection technology for the first time to create the immersive multimedia Arte Museums in the South Korean cities of Yeosu and Gangneung.

Sean Lee, d’strict’s chief executive, said: “After the first two installations, we’ve built a strong and trusted relationship with Barco. They bring superior and innovative technology, service reliability and fleet connectivity – three important elements in our global expansion journey. This agreement gives us the guarantee that when extending our Arte Museum footprint globally, we can always give our visitors the same breathtaking experience.”

Ta Loong Gan, Barco’s global sales vice-president for immersive experience, said: “The size of the hardware agreement and the global nature of the service contract makes this one of the largest-ever agreements for this market in Barco’s history. It’s an important win in line with our ambition to keep on enabling immersive experiences all around the world.”

In September 2020, d’strict signed a content partnership with Samsung to showcase its large-scale digital signage art on Samsung SMART signage across the world. The public media art will be seen at landmark installations in Times Square in New York City and at the Duomo Cathedral in Milan.

d’strict first gained global attention in May 2020, when its anamorphic wave and giant toy themed public media art installations appeared on Samsung’s SMART LED signage at the largest curved screen in South Korea.