The last year I have observed Crypto.com and what has happened makes it clear that CEO Kris Marszalek is focused and will deliver on the biggest name in cryptocurrency for the masses outside of Bitcoin and Ethereum. Which other crypto company has achieved close to the following achievements together?
- Global reach to the masses. Not just US and EU, but even APAC, Canada and Australia, with LATAM coming up. And we are talking about retail reach, where there are operations, local community managers with language localisation, cards offered and strong compliance with authorities with KYC and AML.
- Over a billion USD in marketing deals with world famous entities from a globally recognised actor to partnerships like with F1 and sports teams to even renaming a iconic sports location for 20 years.
- Leading cryptocurrency platform in terms of focusing on security and insurance, while working on expanding their licenses in more countries to offer their own cards and banking services.
- Launching their (mostly) decentralised blockchain and smart chain by burning most of the tokens they held (making it the largest token burn to date).
- Tokenomics that has upward price pressure by encouraging HODLing by offering staking rewards on the Crypto.org chain, as well as requiring long staking periods for attractive benefits for metal Visa debit cards, and further encouraging continued staking as increased CRO prices would bring users of said stake cards closer to upgrading to the next tier.
- On-ramps and off-ramps for cryptocurrency by allowing people to easily buy cryptocurrency, as well as to convert into fiat through bank transfers or spending on their Crypto.com Visa cards.
If Crypto.com were to achieve being the leading cryptocurrency platform, surpassing Coinbase (which pulled out of Singapore) and Binance (which ran into a number of issues with a number of countries), I would expect CRO to increase in value at a rate even faster than Bitcoin and Ethereum in the next few years and the benefits such as interest on stakes like Jade/Indigo cards and higher, as well as Earn and DeFi staking for CRO will continue to yield returns that would best other investments.
Given that the market cap of cryptocurrency has room to grow, and if CRO reaches the top 5 or even matches Binance’s market cap, I would gander a 5–8x at least in the next few years (though I have no financial background to support this finger in the air belief).
I’ve already waited 3 years. What’s a few more? After all, it’s once been said…fortune favours the brave.
If you’re unfamiliar with Crypto.com’s Visa cards but keen for a quick introduction on them, I’ve updated my article on who I think each card is best for.
If you are interested in getting the Ruby card or higher, you can sign up at https://crypto.com/en/cards (there’s currently a bonus for referrals so if you have a friend, use their code, or my referral code here within 10 days of signing up).
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