Burger King Delivers on Crypto Payments Through Binance

Paris, the world’s fashion capital, has its sights set on becoming a hub for web3 innovation. This year, the city has hosted some of the biggest blockchain events, bringing together major crypto players and brands to discuss their ideas and initiatives, including Burger King. 

With the city experiencing a surge in crypto adoption, global food chain Burger King has decided to take a bite of web3 by serving crypto payments in its outlets. 

Web3 Whopper?

On Monday, March 27, the international fast-food chain Burger King announced that it is accepting crypto payments at its restaurants in Paris. The global franchise has installed special machines called Instpower that will accept crypto payments across its 20 whopper bars.

Instpower, a power bank rental machine, will facilitate crypto payments via Binance Pay powered by Alchemy Pay. Starting Monday, customers can pay for their Burger King meals using over 70 unique cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Shiba Inu (SHIB), Dogecoin (DOGE), and more. 

Yann Phu, CEO of Flash Development, the distributor of Instpower machines in Europe, shared his delight about the new initiative: 

“This collaboration with Burger King in Paris has taken us to the next level with our operations in Europe. Instpower’s machines will enable customers to power their devices while on the move. In Asia, these power banks are used widely, but in Europe, the market is only just beginning to embrace them. By having Alchemy Pay help users to pay with crypto via Binance Pay, we are bringing cutting-edge payment options to Europeans.”

Going Borderless

Paris welcomes over 30 million tourists from around the world every year. The city is buzzing with high-profile events, business people, and vacationers. The city is also home to the most Burger King franchises in the country, which is why the global food chain took this step. 

Burger King’s adoption of crypto payments is a big step for the company and the city’s guests. Binance and Alchemy are committed to making crypto payments easier in the region, as cryptocurrencies can significantly improve accessibility for travelers due to their borderless nature. The web3 firms have so far installed special devices in over 14,000 locations worldwide. 

On The Flipside

• Mcdonald’s branch in Lugano, Switzerland, was the first major fast food brand to accept cryptocurrency payments in Europe. The Swiss branch started receiving crypto in October 2022. 
• Binance suspended its GBP services to new users on March 14 due to its fiat partner pulling out. The crypto exchange has until May to find another partner. 
• Regulators have been on a roll of shutting down crypto-friendly banks and service providers in the United States. Upon official orders, Binance has stopped issuing its branded stablecoin, BUSD. 

Why You Should Care

Burger King tapping into web3 is a landmark achievement for the crypto industry. The global franchise serves billions of customers worldwide and is considered a titan. The success of crypto payments in franchises across Paris could translate across borders to other cities around the world. 

Read about McDonald’s receiving crypto payments:

McDonald’s Will Receive Payments in Bitcoin (BTC) and Tether (USDT) in Lugano 

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• Source: https://dailycoin.com/binance-burger-king-crypto-payments/