Crypto apps soar in popularity after Super Bowl splurge

Crypto apps shot up App Store download charts in the US on Monday morning, after a Super Bowl studded with digital assets advertising. 

Super Bowl LVI’s face-off between the Cincinnati Bengals and Los Angeles Rams also saw two of the biggest crypto exchanges, FTX and Coinbase, compete for eye-balls. 

Data tracked by The Block Research shows that Coinbase’s app surged from 186th place to second on the App Store.

FTX-owned Blockfolio and eToro, the investment app, also shot up the rankings after running ads during the big game. 

Coinbase’s minute-long ad featured a QR code bouncing across the screen, and invited viewers to participate in a large giveaway, with over $100 million in incentives for the crypto community expected this year. 

Coinbase’s website briefly experienced issues soon after the ad aired. 

FTX’s ad featured comedian Larry David. The two-minute video shows David rejecting some of history’s greatest inventions — from the wheel, to a fork, to a toilet. He is ultimately introduced to the FTX app and says: “I don’t think so. And I’m never wrong about this stuff.”  

© 2022 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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• Source: https://www.theblockcrypto.com/linked/134101/crypto-apps-soar-in-popularity-after-super-bowl-splurge?utm_source=rss&utm_medium=rss