Ebury Eyes Africa With Prime Financial Markets Takeover

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Ebury Eyes Africa with Prime Financial Markets Takeover PlatoBlockchain Data Intelligence. Vertical Search. Ai.

London-based
global financial technology firm, Ebury, has announced the acquisition of Prime
Financial Markets, a financial services firm based in Johannesburg, South
Africa. Prime Financial Markets, a registered financial services provider,
specializes in providing financial market advice and intermediary services in
the treasury and financial market space.

The
acquisition marks Ebury’s entry into the African market, establishing a local
office in South Africa. Ebury, known for its FX and payments specialization,
offers financial solutions to assist SMEs and midcaps in international trade.

Juan Lobato, Co-Founder and Co-CEO, Ebury, Source: LinkedIn

Juan
Lobato, Co-Founder and Co-CEO at Ebury, commented: “We’re delighted Prime
Financial Markets are joining the Ebury family. Its complimentary suite of
services is a natural fit with our global capabilities and the transaction
enables us to establish a new geographic presence at the heart of Africa’s
financial services market.”

“International
expansion is key to our strategy and this acquisition further strengthens both
our platform for growth and our ability to provide a market-leading service to
clients.”

With
over 1,700 employees operating in 38 offices across 23 countries and annual
transaction volumes exceeding $27 billion, Ebury aims to strengthen its global presence
through this strategic move.

Gert Delport, Managing Director at Prime Financial Markets, commented: “Ebury’s
global scale, innovative technology and bespoke customer service makes them a
natural partner for our business. It is a hugely ambitious business and we look
forward to achieving those lofty strategic goals together particularly in
Africa, our geography of expertise.”

Ebury Scores Multi-Year Deal with
PSV Eindhoven

Finance Magnates reported earlier
that Ebury
announced a multi-year partnership with Dutch football club PSV Eindhoven,
becoming the club’s official fintech partner. The strategic deal extends
Ebury’s network in the Brainport technology region, offering international
payments and cash management solutions to the club.

PSV, with over a century of
history and a substantial social media presence, sees the partnership as
valuable for its growing network and the Brainport region. Ebury‘s expansion
strategy includes aggressive growth and sports sponsorships, having previously
partnered with Fulham Football Club in England and another in France.

Juan Lobato, Co-Founder and Co-CEO, Ebury, Source: LinkedIn

“International
expansion is key to our strategy and this acquisition further strengthens both
our platform for growth and our ability to provide a market-leading service to
clients.”

With
over 1,700 employees operating in 38 offices across 23 countries and annual
transaction volumes exceeding $27 billion, Ebury aims to strengthen its global presence
through this strategic move.