GM Financial aims to improve customer personalization PlatoBlockchain Data Intelligence. Vertical Search. Ai.

GM Financial aims to improve customer personalization

GM Financial is looking to better personalize the customer experience by removing data silos. The Fort Worth, Texas-based lender collects driving behavior, mileage and location data from its OEM, General Motors, and OnStar, a wholly owned subsidiary of GM, to supplement customer information, Tricia Price, senior vice president of customer experience operations at GM Financial, […]

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