Google to Permit Crypto Advertisements Aimed at U.S. Customers

Google is set to relax its ban on crypto advertisements for U.S. customers implemented in March 2018. Starting from Aug 3, the search giant will allow advertisers providing crypto exchange and wallet services to reach out to customers in the United States.

Crypto Exchange and Wallet Services Should Meet Requirements of Google

To feature advertisements, companies should adhere to the search engine’s policies. First and foremost, a company must be registered with FinCEN as a Money Services Business and as a money transmitter with at least one state. The advertiser’s service should also be registered as a chartered bank entity at the federal or state level.

Additionally, companies must comply with the needed legal requirements, including any local legal requirements at the state or federal level. Their advertisements and landing pages should be structured according to Google Ad policies.

Upholding Ban on Initial Coin Offerings and DeFi Protocols Advertisements

While Google has eased its advertising ban on exchanges and wallets, it will continue to filter initial coin offerings and decentralized finance protocols under its March 2018 policy. Also, the search engine will reject advertisements offering investment advice, trading signals, or comparisons of various cryptocurrency issuers.

The Alphabet Inc. subsidiary enacted the original ban in March 2018. However, in September 2018, the company allowed regulated platforms in the U.S. and Japan to buy crypto-based advertisements, resuming activity in the sector.