Libertex Is 'Pushing for More' with Bayern Munich

Libertex Is ‘Pushing for More’ with Bayern Munich

Time Stamp: June 12, 2023 3:35 AM
Libertex Is 'Pushing for More' with Bayern Munich PlatoBlockchain Data Intelligence. Vertical Search. Ai.

Leading
online trading platform , Libertex, and 2022/2023 Bundesliga Champions, FC
Bayern Munich, recently announced their collaborative campaign, ‘Push for More’. The
initiative aims to engage and inspire people around the world, fostering
greater confidence, trust, and self-belief.

Finance
Magnates spoke with
Marios Chailis, the company’s Chief Marketing Officer (CMO), to learn more
about the recent campaign. As he revealed, Libertex looks forward to continued
and fruitful cooperation with the legendary club in the foreseeable future.

The
campaign comes as the first venture of its kind since Libertex and FC Bayern
announced their partnership in August 2022. Under this agreement, Libertex
emerged as FC Bayern Munich’s first Online Trading Partner, handling contracts for
difference (CFDs) and foreign exchange (FX) trading.

In a joint
campaign video, FC Bayern Munich’s players Matthijs de Ligt, Leroy Sané and Eric Maxim
Choupo-Moting presented the new 2023/2024 season home kit. Each player offers
insights into their personal journey, highlighting disciplines, strategies, and
skills as three pivotal factors in their success on the football pitch.

De Ligt
discussed the role of discipline in fostering unity, Choupo-Moting addressed
the importance of strategy in realizing potential, and Sané shared his
perspective on the role skills play in achieving success.

“We
share core values, such as trust, teamwork, and a winning mentality,” Chailis
commented on the campaign. “Using inspirational and engaging content with
first team players, our ‘Push for More’ campaign will help us raise awareness
of the Libertex brand using FC Bayern’s channels, in Germany and beyond.”

In line
with the multi-year partnership that extends until 2025, Libertex and FC
Bayern Munich’s collaboration will feature a variety of activities. These will include
visibility across FC Bayern Munich’s social media channels and on the LED advertising
boards at home matches in the Allianz Arena.

Libertex and Bayern Munich Share a Passion for Business and Sport

Marios Chailis, CMO at Libertex Group

Finance
Magnates spoke with
Libertex’s CMO about the company’s future plans to partner with Bayern Munich and how
sponsoring a football club can impact the retail broker’s branding.

Chailis
acknowledged that Libertex is proud to be a partner of Bayern starting in 2022 as part of the current agreement until 2025. However, he hopes the cooperation
will last longer.

“We’re
proud to be working alongside FC Bayern on a multi-year partnership and hope
that it will continue for the foreseeable future,” Chailis answered.

He
considered the opportunity to work with a successful team like Bayern Munich a ‘privilege’ and revealed that it provides significant exposure for Libertex’s
services and products to a large customer base. According to Statista, the
estimated number of Bayern Munich fans is 350 million, and multitudes of users
on social media follow the club’s players.

“For
Libertex, being associated with a renowned football club provides a significant
avenue for brand exposure to a large and passionate fan base,” Chailis
added.

The CMO of
Libertex concluded that its company and the football club share the same ideals
and passion for both business and sports. He sees this as an added value to the
cooperation, which undoubtedly allows Libertex to build greater brand
recognition among soccer fans.

Libertex recognized the potential of leveraging football for brand promotion and customer acquisition. Back in 2016, the broker firm established a contract with Colombian football star James Rodriguez, who took on the role of the company’s ambassador.
By 2019, Libertex expanded its influence in the football world by sponsoring Valencia FC, a well-regarded Spanish football club. This partnership lasted for two years. Moving forward to 2020, it was exclusively reported by Finance Magnates that Libertex continued its sports sponsorship strategy by aligning with the renowned British football club, Tottenham Hotspur.

Leading
online trading platform , Libertex, and 2022/2023 Bundesliga Champions, FC
Bayern Munich, recently announced their collaborative campaign, ‘Push for More’. The
initiative aims to engage and inspire people around the world, fostering
greater confidence, trust, and self-belief.

Finance
Magnates spoke with
Marios Chailis, the company’s Chief Marketing Officer (CMO), to learn more
about the recent campaign. As he revealed, Libertex looks forward to continued
and fruitful cooperation with the legendary club in the foreseeable future.

The
campaign comes as the first venture of its kind since Libertex and FC Bayern
announced their partnership in August 2022. Under this agreement, Libertex
emerged as FC Bayern Munich’s first Online Trading Partner, handling contracts for
difference (CFDs) and foreign exchange (FX) trading.

In a joint
campaign video, FC Bayern Munich’s players Matthijs de Ligt, Leroy Sané and Eric Maxim
Choupo-Moting presented the new 2023/2024 season home kit. Each player offers
insights into their personal journey, highlighting disciplines, strategies, and
skills as three pivotal factors in their success on the football pitch.

De Ligt
discussed the role of discipline in fostering unity, Choupo-Moting addressed
the importance of strategy in realizing potential, and Sané shared his
perspective on the role skills play in achieving success.

“We
share core values, such as trust, teamwork, and a winning mentality,” Chailis
commented on the campaign. “Using inspirational and engaging content with
first team players, our ‘Push for More’ campaign will help us raise awareness
of the Libertex brand using FC Bayern’s channels, in Germany and beyond.”

In line
with the multi-year partnership that extends until 2025, Libertex and FC
Bayern Munich’s collaboration will feature a variety of activities. These will include
visibility across FC Bayern Munich’s social media channels and on the LED advertising
boards at home matches in the Allianz Arena.

Libertex and Bayern Munich Share a Passion for Business and Sport

Marios Chailis, CMO at Libertex Group

Finance
Magnates spoke with
Libertex’s CMO about the company’s future plans to partner with Bayern Munich and how
sponsoring a football club can impact the retail broker’s branding.

Chailis
acknowledged that Libertex is proud to be a partner of Bayern starting in 2022 as part of the current agreement until 2025. However, he hopes the cooperation
will last longer.

“We’re
proud to be working alongside FC Bayern on a multi-year partnership and hope
that it will continue for the foreseeable future,” Chailis answered.

He
considered the opportunity to work with a successful team like Bayern Munich a ‘privilege’ and revealed that it provides significant exposure for Libertex’s
services and products to a large customer base. According to Statista, the
estimated number of Bayern Munich fans is 350 million, and multitudes of users
on social media follow the club’s players.

“For
Libertex, being associated with a renowned football club provides a significant
avenue for brand exposure to a large and passionate fan base,” Chailis
added.

The CMO of
Libertex concluded that its company and the football club share the same ideals
and passion for both business and sports. He sees this as an added value to the
cooperation, which undoubtedly allows Libertex to build greater brand
recognition among soccer fans.

Libertex recognized the potential of leveraging football for brand promotion and customer acquisition. Back in 2016, the broker firm established a contract with Colombian football star James Rodriguez, who took on the role of the company’s ambassador.
By 2019, Libertex expanded its influence in the football world by sponsoring Valencia FC, a well-regarded Spanish football club. This partnership lasted for two years. Moving forward to 2020, it was exclusively reported by Finance Magnates that Libertex continued its sports sponsorship strategy by aligning with the renowned British football club, Tottenham Hotspur.

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