NFTs inspired by K-drama ‘Crash Landing on You’ coming from Crypto.com, Studio Dragon

Singapore-based cryptocurrency exchange Crypto.com has partnered with Korean drama distributor Studio Dragon to issue non-fungible tokens (NFTs) inspired by popular Korean drama series, including the hit Crash Landing on You, the exchange said on Monday.

See related article: Netflix K-drama hit Extraordinary Attorney Woo to launch NFT project with Polygon

Fast facts

• The pair on Feb. 8 plan to release the first batch of NFTs of special editions of Studio Dragon’s art toy DearRo based on two popular Korean drama series Crash Landing on You and Start-Up.
• KOSDAQ-listed Studio Dragon, a K-drama production and distribution company under Korean entertainment giant CJ ENM, said in the statement that it will showcase NFTs that introduce new Korean dramas every quarter.
• Crypto.com has been seeking business opportunities in the entertainment industry, and in August partnered with Korean entertainment agency Fantagio to pursue NFT projects.
• Major Korean music labels — including HYBE, which manages K-pop sensation BTS, along with SM, YG and JYP and Cube — have all announced plans to make forays into NFTs and the metaverse.
• In November, HYBE’s K-pop boy band SEVENTEEN integrateda metaverse experience as part of its Asia concert tour in Japan. The company also launched in October NFT platform MOMENTICA in partnership with Korean blockchain firm Dunamu.

See related article: NFTs and the music industry: K-pop’s new token economy

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