Sachin Tendulkar joins NFT market Rario’s cricket legends roster

Sachin Tendulkar, Indian cricket legend and former captain of the national cricket team, has partnered with cricket non-fungible token (NFT) platform Rario to launch exclusive digital collectibles.

See related article: 55,000 Meta Cricket League NFTs sell out in nine minutes

Fast facts

• Rario has existing partnerships with cricket icons, like Zaheer Khan, Kevin Pietersen, Jonty Rhodes, and Shoaib Akhtar. 

• In April, Rario raised US$120 million in a Series A round and claimed to dominate the largest share of the world’s cricket NFT rights.

• Tendulkar joins a growing list of Indian actors, athletes and celebrities, such as Bollywood megastar Amitabh Bachchan and designer Manish Malhotra, to launch their own NFTs.

• However, NFT sales fell for the fifth straight month in September to just over US$500 million in sales, the lowest level since July 2021, according to CryptoSlam. 

See related article: EarnU taps Indian crypto sports enthusiasts