The National Basketball Association has just announced its latest partnership with the Portland Trail Blazers and StormX aimed at helping the team tap the vast opportunities of cryptocurrencies.
As part of the deal, the jerseys of the Blazers’ players will feature StormX’s logo for the next five years. StormX is a crypto platform that challenges users to accomplish micro-tasks or shopping at global partner stores online in exchange for crypto as a reward.
Both StormX and the Blazers provided vague details about the deal but gave a hint by saying that an eight-figure contract deal was successfully signed. Around $10 million per year was the safe “bet” that sponsorship experts have guessed about the size of the blockchain company and the basketball team’s mega-deal.
Trail Blazer’s first NFT
StormX will also help the basketball team launch its very first NFT, which will be based on Gameday Poster Series, a series of immersive designs made by local artists for the team, and will be available this month.
Chris MacGowan, the Blazer’s president, and chief executive thanked StormX for lending its blockchain expertise to the basketball team, which will enable it to navigate the fast-rising industry of crypto and NFTs.
The calm before the Storm… X
StormX was founded by Calvin Hsieh and Simon Yu (who is a big fan of the Blazers). The blockchain company’s goal is to provide financial freedom and valuable cashbacks through 800 stores across 170 countries.
Yu said that StormX is thrilled to partner with one of the most popular basketball teams in the world, with an inspiring image that enabled it to earn millions of fans.
Image courtesy of Cointelegraph News/YouTube
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