UFC Will Host a Live Fight in the Metaverse

Major mixed martial arts (MMA) company, UFC is hosting a live fight in the metaverse, the organization’s president, Dana White announced today. Speaking on the recent episode of the Full Send Podcast, White added that the company will be hosting the live fight in a simulated environment using augmented and virtual realities. “We’re looking to do a fight in the metaverse. We’ve been working on it for a while, be it a live fight, an actual fight that takes place inside the metaverse. It’d be kids at home could, you know, you put on your f—king goggles and you can f king get up and go walk around and you know. We’re still working it out, but yeah, it’ll be soon. We’ll be doing a fight in the metaverse.” @danawhite on having a @ufc fight night in the Metaverse pic.twitter.com/S7OsZGqs52 — Full Send Podcast (@fullsendpodcast) January 21, 2022 Fans who want to experience the live metaverse fight will be able to purchase seats with the additional benefits of social media tie-ins and streaming. While this has a long way to go, it will be definitely interesting to see how the UFC heads in this direction. In addition to exploring the metaverse, the company has recently announced a partnership with NFT firm Dapper Labs for the launch of its ‘UFC Strike’ NFT collectibles platform. The platform starts with 100,000 ‘fully loaded’ packs featuring video and audio from previous UFC matches with affordable pricing and ownership. There will also be three NFT Moments capturing incredible finishes and amazing displays of striking and grappling. Speaking on the collaboration, UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said: “Dapper Labs is an innovator in this field, creating an industry that didn’t exist a few years ago. Their vision for the potential of these products is the reason UFC chose Dapper Labs as its first NFT partner.”

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