Walmart Finally Entering The Metaverse Space With Roblox

Walmart is ready to set its foot into the NFT or blockchain space as the retailer is tapping Roblox for its first phase of metaverse exploration. Today, Walmart is rolling out two metaverse experiences within their partnership scene with Roblox: Walmart Land and Walmart’s Universe of Play. The new digital activations are largely considered to be ‘testing grounds.’ Reports mention various other features, including shoppable recipes, live-streamed events, and an AR feature for furniture.

In 2022 beginning, Walmart secured several IPRs around virtual and AR-related engagement, and it looks like this week is the test run for the retailer. Walmart has tried to work in the crypto space in several ways: a handful of physical stores have hosted Bitcoin ATMs in the past, and a Walmart crypto token was speculated in the past, among others.