Budweiser cumpără numele de domeniu Ethereum Beer.eth pentru 30 de eter (ETH)

Budweiser has bought the Beer.eth domain name for 30 ETH. The premium beer brand has also changed its Twitter profile picture to that of a non-fungible token rocket ship from the stables of Rocket Factory, according to a Coindesk raport pe 25 august 2021.

Budweiser Now Owns the Beer.eth Domain Name

Budweiser, the premium alcoholic beer brand from the stables of Anheuser-Busch InBev (AB InBev), a Belgium-based multinational drink and brewing company established in 2008, is the latest popular brand to join the non-fungible (NFT) token bandwagon.

pentru surse close to the matter, Budweiser has purchased an NFT depicting a rocket ship and the brand has reportedly changed its Twitter profile picture to the new NFT. The digital collectible was designed by Rocket Factory’s Tom Sachs and Budweiser paid eight ETH (about $25k) for it.

What’s more, Budweiser has also purchased the Beer.eth domain name for 30 ether (ETH), or roughly $95,000. 

Pentru cei care nu știu, .eth domains can be created via the Ethereum Name Service (ENS), a distributed, transparent, and extensible naming system powered by the Ethereum blockchain. .eth domain owners se poate utiliza their addresses to receive ether, other cryptocurrencies and even NFTs. 

NFT Adoption Skyrocketing

AB Inbev’s non-fungible push does not come as a surprise, as the firm hinted at venturing into the rapidly growing crypto-collectibles industry last July when it inked a partnership deal with Gary Vaynerchuk, a Belarusian entrepreneur, and Internet personality.

At the time, the team made it clear that it would invest in Vaynerchuk’s NFT media shop, which will mint Budweiser’s intellectual properties as well as other collectibles as NFTs on the platform and make them available to lovers of the brand.

Richard Oppy, vice president of global brands a spus:

“Budweiser’s breadth gave us an opportunity, we thought, to go big into because we think NFTs are not a fad. We think crypto-collectibles have the potential to change the way people think about their sponsorship properties in the future.”

În știrile aferente, BTCManager informat earlier in July 2021, that a multinational beverage corporation, Coca-Cola, has rolled out its own NFTs in collaboration with OpenSea and Decentraland (MANA).

În august, 23, 2021, Rapoarte emerged that global payments processor, Visa, has purchased a CryptoPunk NFT for $150,000. The company has also revealed plans to launch its NFT service for businesses.

Source: https://btcmanager.com/budweiser-ethereum-domain-name-beer-eth-30-ether/