Sfaturi de specialitate pentru a ajuta companiile Web3 să supraviețuiască vremurilor economice precare

Sfaturi de specialitate pentru a ajuta companiile Web3 să supraviețuiască vremurilor economice precare

Marca temporală: 24 octombrie 2023 12:00
Expert advice to help Web3 companies survive precarious economic times PlatoBlockchain Data Intelligence. Vertical Search. Ai.

Nicio industrie și nicio afacere nu este un fan al incertitudinii economice, iar mulți experți financiari consideră că actuala piață globală este precară. Deși fiecare companie trebuie să caute modalități de a consolida operațiunile și de a reduce costurile într-o economie în scădere, efortul poate fi deosebit de dificil pentru companiile Web3, care sunt relativ tinere, pot avea mai puține resurse pregătite decât omologii lor mai consacrați Web2 și operează în o industrie pe care mulți străini nu o înțeleg și nu înțeleg valoarea.

Should the macro-economy take the turn some are predicting, only those companies — no matter their industry — that have taken steps to prepare for the storm will weather it well (or at all). Below, 14 members of Cercul de inovare Cointelegraph share their advice to help Web3 companies take proactive steps to ready themselves and their communities for what could be a difficult road ahead.

Definiți-vă scopul

In an uncertain market, Web3 companies must have a defined purpose. Curious participants looking to expand their financial, social or cultural horizons through a novel service must first be convinced of its utility. Discussions of value aside, true innovation reshapes how users spend equally precious commodities: time and energy. To remain competitive, executing well is only half the battle. – Oleksandr Lutskevici, CEX.IO

Rezolvați o problemă reală, de mare valoare

Engineer value within your product, platform or protocol and solve a real, high-value problem. Customers pay for painkiller products — those that solve immediate problems — not for vitamins — “nice to have” products. Web3 companies must gravitate toward considering the magnitude of a given problem and the value they can add, not just be “me too” players living on hype. – Nitin Kumar, zblocuri

Construiți un brand cu o poveste clară și o propunere de valoare

What do Apple, Microsoft, Instagram and Slack have in common? All are global, household-name brands that started during times of economic recession. The lesson here is: Don’t just build a company or a product; build a brand with a clear story and value proposition that will justify your existence even when times are tough. That’s what will carry you through. – German Ramirez, THE RELEVANCE HOUSE AG

Prioritizează creșterea utilizatorilor activi zilnic

Web3 companies should prioritize increasing their daily active users as a metric of genuine engagement. Simultaneously, they must extend their financial runway to ensure sustainability over the next six months, even in a volatile economy. Attracting a broad customer base will be key, but retaining them with trust and value will be paramount. – Erki Koldits, OÜ Popspot

Vizați zonele mai puțin esențiale pentru reducerea costurilor

Reduce costs without reducing your upside. When adapting to difficult market conditions, Web3 businesses should ask themselves which expenses are most vital to the company’s core value proposition. Then, target less essential areas for cost cutting while preserving the elements that are critical for your product quality and sustainable growth. – Wolfgang Rückerl, ENT Technologies AG

Găsiți o modalitate de a adăuga valoare afacerilor Web2

Target a basic customer need to de-risk your company. I don’t believe Web3 technology has to be segregated from the rest of the economy; there’s no reason to rebuild the entire market economy for Web3. Find a way to add value to Web2 businesses, and plan now to scale up when it makes sense. I think we’re through the times of easy money and flash-in-the-pan successes. Play the long game. – Stephanie Deci, Geek

Concentrați-vă pe interoperabilitate

Web3 companies should focus on interoperability. As the economic landscape shifts, the ability to seamlessly integrate with various blockchains and traditional financial systems could be a lifeline. It not only diversifies risk, but also opens up new avenues for user acquisition and revenue. Being too insular in your tech stack can be a hidden vulnerability when the market tightens. – Tiago Serôdio, Partisia Blockchain

Construiește-ți produsul și comunitatea ta de susținători de bază

Now is a good time for a Web3 company to reevaluate and focus on building its product and its community of core supporters. As the market quiets down, a lot of the high-profile, low-substance companies will go into hibernation. Conversely, the ones in it for the long haul have an opportunity to grow their user bases and feature lists away from the cacophony that has come to characterize bull markets. – Jason Fernandes, AdLunam Inc.

Prioritizează securitatea puternică și gestionarea riscurilor

Prioritize strong security measures and hefty risk management strategies to protect digital assets and user data against potential vulnerabilities and uncertainties. In the volatile Web3 space, data leaks can be devastating. Implementing decentralized storage, advanced encryption and continuous security audits is paramount to safeguarding both user trust and your company’s reputation. – Anthony Georgiades, Pastel Network

Evitați să cheltuiți cu influențe sociale

Web3 companies should refrain from spending on social influencers. After 2022, many influencers on YouTube, TikTok, and similar platforms fell from glory due to their paid endorsements of Luna and FTX prior to their unprecedented crashes. These social influencers lost respect in the industry, and there is still mistrust among the public. It’s definitely not worth the potential reputation hit. – Ayelet Noff, SlicedBrand

Căutați metode de marketing mai eficiente și rămâneți în contact cu autoritățile de reglementare

There will be economic uncertainties forever. To deal with unseen and precarious financial times, Web3 companies should focus on more efficient ways of marketing, like replacing ads with SEO. Further, they should stay in constant touch with regulators to seek their support wherever possible. This also helps to address some of the misunderstandings that regulators have about crypto. – Abhishek singh, Acknoledger

Alocați resurse pentru inovațiile la cerere și puneți accentul pe calitate în detrimentul cantității

The most important step when resources are constricted is to identify areas that are most in demand and allocate resources to those technological innovations. Second, offer quality over quantity to your community, and distinguish your brand by building with purpose — the Web3 space frequently “builds in public,” which is beneficial and can be leveraged to bolster both of these points. – Megan Nyvold, BingX

Prezentați puterea modelelor de guvernare Web3

Times of economic uncertainty provide an opportunity to showcase the power of Web3 governance models. It’s time for Web3 companies, particularly DAOs, to get their ships in order and mitigate their financial risks in a fast-evolving economic landscape. Accountability and transparency will allow them to prioritize resilient revenue streams and collectively ensure long-term viability. – Sheraz Ahmed, Parteneri STORM

Menține-ți dezvoltatorii și comunitatea entuziasmați

As low global liquidity levels lower crypto token prices, keeping both your developers and your community excited will become a challenge in this bear market. Stay ahead of the pack in terms of technology; don’t rest on previous bull market victories. If you need to airdrop some NFTs or tokens to developers and active community members, go ahead. – Zain Jaffer, Zain Ventures

Acest articol a fost publicat prin Cointelegraph Innovation Circle, o organizație verificată de directori seniori și experți din industria tehnologiei blockchain care construiesc viitorul prin puterea conexiunilor, a colaborării și a gândirii. Opiniile exprimate nu le reflectă neapărat pe cele ale Cointelegraph.

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