Nu, H&M nu deschide un magazin în Metaverse

Retail giant H&M is not opening a 3D store in the metaverse, despite widely-circulated media Rapoarte. 

H&M, the second-largest clothing retailer in the world, quickly dismissed the rumors in an email to Blockworks on Monday.

 “I’d like to confirm that we are not opening a store in Metaverse,” a spokesperson from H&M said.  

Rumors initially emerged after a tweet from virtual reality (VR) developer CEEK on Dec. 7, showcasing a concept project for a VR version of an H&M store that hinted at a potential collaboration between the two.

The metaverse-related platform, which runs on Ethereum’s blockchain, did not immediately respond to Blockworks’ requests for comment on the matter.

“Yes we’ve seen the tweet from them but it’s not a collaboration with Ceek,” the H&M spokesperson added.

Diverse medii Rapoarte alleged that customers could walk through a virtual store in a 3D virtual world, also known as CEEK City Universe, and choose a digital clothing item offered by H&M to purchase. Users could then buy the digital collectibles via a virtual currency, dubbed VERIFICA, to wear online. 

CEEK is currently trading up 0.31% at $0.71 at time of publication. According to Coinbase, the token has declined by 22.5% in the past 30 days.

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Source: https://blockworks.co/no-hm-is-not-opening-a-store-in-the-metaverse/