- The mixed reality headset is set to launch later this year
- The rumored Apple approach contrasts with the more metaverse-friendly strategy of Facebook after its Meta rebrand
Apple Inc. is not venturing into the metaverse with their mixed reality headset just yet, according to a raport recent from Bloomberg’s Mark Gurman. The tech giant is steering clear of the metaverse with its yet-to-be released product, calling it completely “off limits.”
“Here’s one word I’d be shocked to hear on stage when Apple announces its headset: metaverse,” Gurman said.
“I’ve been told pretty directly that the idea of a completely virtual world where users can escape to — like they can in Meta Platforms/Facebook’s vision of the future — is off limits from Apple.”
The headset will reportedly be a mixed augmented and virtual reality headset, designed for “bursts of gaming, communication, and content consumption.” The headset will include two displays, more than a dozen cameras for hand-tracking and will cost a whopping $3,000, The Information previously raportate.
The mixed reality headset is set to launch later this year, according to Bloomberg sources. However, the details have not been publicly announced by the trillion-dollar company.
Analist Apple Ming-Chi Kuo prezice that Apple will follow up a headset launch, with a more glasses-like product, in 2025.
By that time, it will be much clearer whether Facebook’s new strategy, as Meta, is paying off. Meta CEO Mark Zuckerberg a sunat the metaverse the “holy grail of social experiences,” and the company’s Global Business Group Vice President, Nicola Mendelsohn, a spus în octombrie that “openness and interoperability” would be a “key feature.”
Apple shares were slightly higher at 11:55 am ET, and up about 40% over the past 12 months.
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Mesaj Raportul spune că Apple nu se va alătura metaversului cu căștile sale MR a apărut în primul rând pe Blocuri.
Source: https://blockworks.co/report-says-apple-wont-join-the-metaverse-with-its-mr-headset/
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