“The aftermarket continues to enjoy surprisingly strong demand and sales performance, and we are thrilled to acknowledge the leading companies that harnessed the industry’s unique and changing opportunities to grow the business,” said Steve Flavin, president, automotive practice, for NPD.
PORT WASHINGTON, NY (PRWEB) Noiembrie 03, 2021
NPD Group today announced the recipients of its third annual Automotive Aftermarket Performance Awards, which were shared with the recipients during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The awards were given to the brands with the highest increase in U.S. market share, in four key areas for the industry, over the past 12 months.
Winners within accessories and appearance, chemicals/additives/fluids, and maintenance and repair were identified using NPD’s Retail Tracking Service, which reports sales data collected from a panel of automotive specialty and mass-market retailers. NPD also recognized the progression of e-commerce in the aftermarket auto throughout the pandemic, and the brand that captured the most online market share this year based on receipt-based Finalizeaza comanda informaţii.
“The aftermarket continues to enjoy surprisingly strong demand and sales performance, and we are thrilled to acknowledge the leading companies that harnessed the industry’s unique and changing opportunities to grow the business,” said Steve Flavin, president, automotive practice, for NPD. “These winners, and the entire industry, deserve our congratulations for navigating the collection of challenges presented over the past year, and we wish them all continued success.”
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NPD’s Checkout service offers robust data for tracking and improving performance across all channels plus buyer analytics to help businesses keep current customers and win new ones. Over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice, provide us with receipt-based information on their in-store and e-commerce purchases. With comprehensive data from the same consumers over time, Checkout illuminates trends in behavior including migration to shopping online by category and consumer demographics. Buyer analytics deliver insight into most valuable customers, brand loyalty, brand leakage / lift, brand launches, and more.
Despre grupul NPD, Inc.
NPD oferă date, expertiză din industrie și analize prescriptive pentru a ne ajuta clienții să își dezvolte afacerile într-o lume în schimbare. Peste 2,000 de companii din întreaga lume se bazează pe noi pentru a le ajuta să măsoare, să prezică și să îmbunătățească performanța pe toate canalele, inclusiv cărămidă, comerț electronic și B2B. Avem servicii în 19 țări din întreaga lume, cu operațiuni care acoperă America, Europa și APAC. Domeniile de practică includ îmbrăcăminte, electrocasnice, auto, frumusețe, cărți, tehnologie B2B, tehnologie de consum, comerț electronic, accesorii de modă, consum de alimente, servicii alimentare, încălțăminte, acasă, produse pentru tineri, divertisment media, mobil, articole de birou, comerț cu amănuntul, jucării și jocuri video. Pentru mai multe informații, vizitați npd.com. Urmăriți-ne pe Twitter: @npdgroup.
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