Športna sponzorstva so priljubljena trženje kanal za ponudnike finančnih storitev, vključno s posredniki za FX in CFD-je. te sponzorske pogodbe prihajajo v vseh oblikah in velikostih: nekateri raje podpirajo pomembne športne klube, medtem ko se drugi odločajo lokalno in sklepajo posle z regionalnimi imeni.
Finančna skupina CFI, posrednik za FX in CFD-je, ki je precej prisoten na Bližnjem vzhodu, je sodeloval s svetovnim teniškim prvenstvom Mubadala, ki naj bi potekalo v Abu Dabiju od 16. do 18. decembra.
The Mubadala World Tennis Championship is an exhibition tournament for men’s and women’s singles. Abu Dhabi has been hosting the game since 2009. Several top players participated in the tournament. This year’s participants include Stefanos Tsitsipas, Cameron Norrie, Andrey Rublev, Frances Tiafoe, Ons Jabeur and Emma Raducanu. Last year’s Mubadala champion, Casper Ruud, and the current ATP leader, Carlos Alcaraz, will also participate.
“The event promotes the importance of tennis across the region and is inspiring, aspiring generations of tennis players across the GCC,” CFI’s CEO, Nidal Abdelhadi, told Magneti za finance.
“At CFI, we aim to empower our client base with cutting-edge technology, product offers, educational tools, and much more. This partnership reflects the commitment on both ends to progress, regional support, and innovation, whether it’s for the trading industry or the sporting one.”
Sponzorski posel Mubadala za svetovno teniško prvenstvo je strateški za CFI. Posredniško blagovno znamko bo promoviral po vsem svetu, vendar je Bližnji vzhod, natančneje, trdnjava maloprodajnega posrednika.
Abdelhadi highlighted that the sponsorship will place CFI’s branding on “the page of several magazines and newspapers across the ME region, billboards in UAE, several global TV channels, and in the online medium on social media and other media outlets.” This will strengthen the CFI brand significantly.
Uradno je CFI prejel naziv Premium sponzorja turnirja. Vendar pa posrednik ni razkril finančnih pogojev posla. Prav tako je težko špekulirati o pogojih takih poslov, saj vključujejo različne dejavnike.
Spreminjanje strategij blagovne znamke?
Število takšnih sponzorskih poslov na podlagi posameznega dogodka je veliko manjše od dolgoročnih partnerstev posrednika z nogometnimi klubi in športniki. Ta sponzorstva, ki temeljijo na posameznem dogodku, so zelo lokalna in pomagajo pri ciljanju na določen trg.
“They help boost local market awareness as to where the tournament is taking place. Additionally[, it] could be a great acquisition/customer reward tool by hosting key clientele and suppliers in the local market at these events,” an industry source, who deals with sports sponsorships, explained to Magneti za finance.
Takšna sponzorstva diverzificirajo posle od a polna nogometna tržnica, which is the brokers’ favorite based on the number of deals inked. The popularity of football is because of the target demographics of brokers’ potential clients: a majority of males.
Vendar pa več posrednikov zdaj sklepa posle z drugimi športi. Na primer, Pepperstone, ugledno ime v maloprodajnem posredniškem prostoru, je postalo imenovani sponzor lestvice ATP. Drugi posredniki sponzorirajo šport, kot je rugby, košarka in odbojka.
“Such sponsorships… cannot be looked at in isolation – for example, someone could be both a football fan and a tennis fan, brokers are looking for people who have an interest or a propensity to invest, which can come from any sport,” the industry source said. “Tennis is considered to, on average, have a more affluent audience when compared to football, so this could also be another reason why they’ve chosen tennis.”
CFI’s Focus on the Middle East
CFI ponuja storitve trgovanja z forex in instrumenti pogodb za razlike (CFD) trgovcem na drobno. Njeno delovanje je močno osredotočeno na Bližnji vzhod, z licencami regulatorjev v Združenih arabskih emiratih, Jordaniji in Libanonu. Nedavno je vstopil celo v Egipt acquiring a local broker ‘El Mahrousa.’ Poleg licenc regulatorjev MENA ima regulativne licence v Združenem kraljestvu in na Cipru.
Moreover, the strategic target of the broker is visible from its other sponsorship deals. “Regionally, we have been involved in several other partnerships across Lebanon in the racing field, and in Jordan, we are supporting the National Basketball Team on their way to success,” Abdelhadi added.
Poleg tega CFI podpisal Pep Guardiola, nekdanji španski nogometaš, sedanji trener angleškega nogometnega kluba Manchester City, kot globalni ambasador blagovne znamke. To partnerstvo kaže, da je posrednik pozoren na trge zunaj MENA, da bi okrepil svojo blagovno znamko.
“I think more and more we are seeing brokers develop a glocal (global + local) marketing strategy. Have a global asset that they are using in all markets and then invest further into their key strategic markets. This is visible with CFI,” said the industry source.
“The same can be seen with the likes of HFM, which have a global partnership with PSG and have recently invested in an ambassador deal for Kenya with marathon world record holder Eliud Kipchoge. We are seeing more of this and can see this being a growing trend.”
At a time when ROI becomes more critical in a marketing budget, localized sponsorship can provide a cost-effective way for brokers to reach their targeted audience. CFI’s tennis deal, like other brokers’ support of local sports teams, shows a world outside of the glitz, glamour, and cost of high-profile football sponsorship deals. CFI’s tennis deal also exemplifies how brokers can localize their sponsorship, as well as globalize, such as the signing of Pep Guardiola as an ambassador.
Športna sponzorstva so priljubljena trženje kanal za ponudnike finančnih storitev, vključno s posredniki za FX in CFD-je. te sponzorske pogodbe prihajajo v vseh oblikah in velikostih: nekateri raje podpirajo pomembne športne klube, medtem ko se drugi odločajo lokalno in sklepajo posle z regionalnimi imeni.
Finančna skupina CFI, posrednik za FX in CFD-je, ki je precej prisoten na Bližnjem vzhodu, je sodeloval s svetovnim teniškim prvenstvom Mubadala, ki naj bi potekalo v Abu Dabiju od 16. do 18. decembra.
The Mubadala World Tennis Championship is an exhibition tournament for men’s and women’s singles. Abu Dhabi has been hosting the game since 2009. Several top players participated in the tournament. This year’s participants include Stefanos Tsitsipas, Cameron Norrie, Andrey Rublev, Frances Tiafoe, Ons Jabeur and Emma Raducanu. Last year’s Mubadala champion, Casper Ruud, and the current ATP leader, Carlos Alcaraz, will also participate.
“The event promotes the importance of tennis across the region and is inspiring, aspiring generations of tennis players across the GCC,” CFI’s CEO, Nidal Abdelhadi, told Magneti za finance.
“At CFI, we aim to empower our client base with cutting-edge technology, product offers, educational tools, and much more. This partnership reflects the commitment on both ends to progress, regional support, and innovation, whether it’s for the trading industry or the sporting one.”
Sponzorski posel Mubadala za svetovno teniško prvenstvo je strateški za CFI. Posredniško blagovno znamko bo promoviral po vsem svetu, vendar je Bližnji vzhod, natančneje, trdnjava maloprodajnega posrednika.
Abdelhadi highlighted that the sponsorship will place CFI’s branding on “the page of several magazines and newspapers across the ME region, billboards in UAE, several global TV channels, and in the online medium on social media and other media outlets.” This will strengthen the CFI brand significantly.
Uradno je CFI prejel naziv Premium sponzorja turnirja. Vendar pa posrednik ni razkril finančnih pogojev posla. Prav tako je težko špekulirati o pogojih takih poslov, saj vključujejo različne dejavnike.
Spreminjanje strategij blagovne znamke?
Število takšnih sponzorskih poslov na podlagi posameznega dogodka je veliko manjše od dolgoročnih partnerstev posrednika z nogometnimi klubi in športniki. Ta sponzorstva, ki temeljijo na posameznem dogodku, so zelo lokalna in pomagajo pri ciljanju na določen trg.
“They help boost local market awareness as to where the tournament is taking place. Additionally[, it] could be a great acquisition/customer reward tool by hosting key clientele and suppliers in the local market at these events,” an industry source, who deals with sports sponsorships, explained to Magneti za finance.
Takšna sponzorstva diverzificirajo posle od a polna nogometna tržnica, which is the brokers’ favorite based on the number of deals inked. The popularity of football is because of the target demographics of brokers’ potential clients: a majority of males.
Vendar pa več posrednikov zdaj sklepa posle z drugimi športi. Na primer, Pepperstone, ugledno ime v maloprodajnem posredniškem prostoru, je postalo imenovani sponzor lestvice ATP. Drugi posredniki sponzorirajo šport, kot je rugby, košarka in odbojka.
“Such sponsorships… cannot be looked at in isolation – for example, someone could be both a football fan and a tennis fan, brokers are looking for people who have an interest or a propensity to invest, which can come from any sport,” the industry source said. “Tennis is considered to, on average, have a more affluent audience when compared to football, so this could also be another reason why they’ve chosen tennis.”
CFI’s Focus on the Middle East
CFI ponuja storitve trgovanja z forex in instrumenti pogodb za razlike (CFD) trgovcem na drobno. Njeno delovanje je močno osredotočeno na Bližnji vzhod, z licencami regulatorjev v Združenih arabskih emiratih, Jordaniji in Libanonu. Nedavno je vstopil celo v Egipt acquiring a local broker ‘El Mahrousa.’ Poleg licenc regulatorjev MENA ima regulativne licence v Združenem kraljestvu in na Cipru.
Moreover, the strategic target of the broker is visible from its other sponsorship deals. “Regionally, we have been involved in several other partnerships across Lebanon in the racing field, and in Jordan, we are supporting the National Basketball Team on their way to success,” Abdelhadi added.
Poleg tega CFI podpisal Pep Guardiola, nekdanji španski nogometaš, sedanji trener angleškega nogometnega kluba Manchester City, kot globalni ambasador blagovne znamke. To partnerstvo kaže, da je posrednik pozoren na trge zunaj MENA, da bi okrepil svojo blagovno znamko.
“I think more and more we are seeing brokers develop a glocal (global + local) marketing strategy. Have a global asset that they are using in all markets and then invest further into their key strategic markets. This is visible with CFI,” said the industry source.
“The same can be seen with the likes of HFM, which have a global partnership with PSG and have recently invested in an ambassador deal for Kenya with marathon world record holder Eliud Kipchoge. We are seeing more of this and can see this being a growing trend.”
At a time when ROI becomes more critical in a marketing budget, localized sponsorship can provide a cost-effective way for brokers to reach their targeted audience. CFI’s tennis deal, like other brokers’ support of local sports teams, shows a world outside of the glitz, glamour, and cost of high-profile football sponsorship deals. CFI’s tennis deal also exemplifies how brokers can localize their sponsorship, as well as globalize, such as the signing of Pep Guardiola as an ambassador.
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