Dražbeni blok BMW serije 3 NFT Art Hits

German car manufacturer BWM has announced a new digital project to create a series of ne gnojivo tokens based on several of its more recognizable models. 

Glede na BMW’s official blog, the Munich-based auto giant announced the release of its first official NFT. The project is part of its Brazilian branch and will be a collaboration with photographer and band ambassador Gabriel Wickbold. 

Wickbold bo po naročilu izdelal pet različnih NFT, ki temeljijo na zgodovinski bavarski blagovni znamki. Vsako od petih umetnin bo navdihnilo z elementi "strasti, gibanja, inovativnosti in tehnologije". Prvi model serije temelji na ikonični seriji 3 z naslovom »Spolne barve«. 

Glede na news from BMW, “The work is 100% digital and transformed into NFT, focused on technology and new forms of virtual art.” The 3-Series was chosen because it was the first model to be produced at BMW’s plant in Araquari and is considered one of the best four-door sedans on the market. 

BWM ustvariti zbirko pred dražbo

In the press release, Head of Marketing at BMW Brazil Jorge Junior said that “This project came from our passion and constant search for innovation. We combine iconic products with art and technology. In this work, Gabriel Wickbold personifies the authorial image in order to celebrate art and emotion.” Junior goes on to say that other models will be launched through 2021, “taking Puro Pleasure to Drive digitally and full of personality.” All of the future creations will be done by Wickbold and released as NFTs in order to ensure originality. Wickbold added that “I am very honored to create my first series of art on wheels. These works will become NFT, a totally disruptive combination of creativity at BMW.”

Novi NFT bo mesečno predstavljen na družbenih omrežjih BMW. Ko bodo decembra razkriti vsi kosi, jih bo galerija Gabriel Wickbold prodala na dražbi. Izkupiček iz dražbe bo namenjen financiranju usposabljanja strokovnjakov za umetnike.