FTX ustvarja trg športa in zabave, osredotočen na NFT

Kripto borza FTX uvaja trg NFT za ugledne športne in zabavne blagovne znamke, je družba sporočila v ponedeljek. 

FTX sodeluje z zabavnim podjetjem Dolphin Entertainment za ustvarjanje trga. Podružnice družbe Dolphin vključujejo več pomembnih PR podjetij v različnih panogah, med drugim 42West, Shore Fire Media in The Door.  

Trg se bo osredotočil na blagovne znamke v filmski, televizijski, glasbeni, igralniški, e -športni, kulinarični, življenjski in dobrodelni industriji, FTX tweeted. 

“Dolphin’s reach and scale across all of pop culture is very impressive to us,” FTX.US president Brett Harrison said in a Izjava. “We are excited to build marketplaces with Dolphin, both because of their ability to access content and IP, but also because they are leaders in public relations and influencer marketing for every major vertical of entertainment.”

This is not the firm’s first NFT venture. FTX launched a marketplace for the digital collectibles on junij 3, where users could buy, sell and hold them, as well as withdraw the tokens to their personal wallets. 

The crypto exchange closed its Series B funding round on July 20, raising $ 900 milijonov from over 60 investors. According to the firm, the fundraise values FTX at $18 billion.