Kako lahko blagovne znamke izkoristijo Metaverse Land za največje donose

The metaverse is one tech trend showing no signs of waning – in fact, quite the opposite. Experts believe that the metaverse is perhaps the most significant transformational opportunity to hit branding and marketing since the advent of the internet itself. Investment bank Jefferies states that the NFT market, the backbone of decentralized metaverses, will reach over $80 billion by 2025. Morgan Stanley believes there’s a $56 million opportunity on the table in the luxury goods sector alone.

Ko pa govorimo o vstopu blagovnih znamk v metaverzum, kaj to v resnici pomeni? No, postavitev trgovine v virtualnem kraljestvu ni tako drugačna od tistega, kar bi morali narediti tukaj v mesnem prostoru. Najprej morate pridobiti zemljo metaverse.

Večina metaverzov ima določeno količino zemljišča, ki je na voljo za nakup kot NFT na primarnih ali sekundarnih trgih. Nakup zemljišča vam bo dal »prostor«, ki ga potrebujete v virtualnem svetu, da začnete monetizirati. Cene se lahko razlikujejo, vendar je obseg tega, kar lahko storite s svojim zemljiščem, skoraj neomejen. Tu so štirje načini, kako lahko izkoristite zemljišče v metaverzumu, da dosežete največje možne donose.

Ustvarite navidezno predstavitev trgovine

E-trgovina je bila eden najpomembnejših primerov uporabe interneta, ki je povzročila globalna velikana, ki sta Amazon in Alibaba – obe podjetji za e-trgovino, ki sta se razširili daleč preko svojih maloprodajnih korenin. Zdaj najbolj izkušene blagovne znamke ustanavljajo svoja v-commerce prodajna mesta v metaverse, kar uporabnikom omogoča brskanje po vrsti digitalnih in fizičnih izdelkov v prilagojenem okolju z blagovno znamko, ki ni omejeno s fizičnimi mejami.

Samsung is one example, having launched “Samsung 837X,” its digital-only retail location designed to emulate the firm’s flagship NYC location in the Decentraland metaverse. Decentraland is also set to host the first-ever Metaverse Fashion Week at the end of March, so if the event is a success, it seems likely we can expect a few high-end brands to set up virtual outlets in the metaverse.

Ustvarite igro Play to-Earn

The play-to-earn (P2E) craze has taken the gaming world by storm over the last year or so, leading to an influx of VC funding for P2E startups. Some metaverses, such as Bullieverse, allow users to configure their own P2E games on land in the metaverse, creating the opportunity for developer income based on player revenues.

Bullieverse je kot svojo platformo za razvoj iger integriral Unreal Engine, ki ponuja bogato 3D grafiko, ne da bi potrebovali kakršna koli orodja za kodiranje. Uporabnikom omogoča izdelavo iger z uporabo vnaprej določenih predlog in sredstev.

Za blagovne znamke ta možnost zagotavlja popolnoma nov tok prihodkov od iger na srečo, hkrati pa ponuja prilagojeno igro za pritegnitev potencialnih potrošnikov, hkrati pa jim izplačuje žetonske nagrade. Bullieverse je prav tako napovedal partnerstvo z Admixom, ki omogoča vsakomur, da dodatno monetizira svoje stvaritve iger z nevsiljivimi oglasi katere koli od 300+ partnerskih blagovnih znamk podjetij.

Excited to announce our partnership with @Bullieverse

We’re working with @Bullieverse to bring them the most immersive experiences in their metaverse, with custom builds, In-Play billboards, and even branded #NFTs!

Learn more about Bullieverse here: https://t.co/Abo1yiNa3r pic.twitter.com/fYUDCfXO5v

— Admix (@admixplay) March 25, 2022

Strokovnjaki za blagovno znamko lahko pustijo domišljijo na razpolago z vsemi kreativnimi načini umestitve svojih sredstev in izdelkov v sami igri. Nagrade bi lahko imele tudi blagovno znamko, s čimer bi uporabnikom zagotovili žetone, ki jih je mogoče unovčiti za dobropis ali blago v trgovini.

Gostite umetniški dogodek NFT

Along with gaming, NFT art is one of the predominant use cases for the technology right now. Christie’s was the first big-name art auction house to engage with auctions of digital art, while Sotheby’s has joined Samsung by setting up a virtual auction house in Decentraland.

However, some innovators believe that the art buyer UX is currently lacking the metaverse touch. Realm is a metaverse project that wants to do away with the rather sterile, eBay-type listing that NFT art buyers currently experience. Instead, Realm offers artists the opportunity to share and present their NFT creations in a unique and creative way. Think of a customizable AR/VR gallery that could be floating through space, underwater, or an interactive exhibition based on sound and movement.

Vsakdo, ki uporablja Realm, lahko z zbirko orodij za ustvarjanje ustvari toliko področij, kot želi. Uporabniki lahko ustvarijo lastne razstavne prostore, organizirajo virtualno dražbo ali povabijo k skupnemu ustvarjanju, da raziščejo, kaj je mogoče v svetu NFT umetnosti v metaverzumu.

Izposodite ga

Still not sure what’s the best use of your metaverse land and want some more time to mull over the options? Why not just rent it out for passive income in the meantime? If you’re on a longer-term time frame, you could rent the land to another brand to develop any of the ideas outlined above.

Toda tudi če ste v kratkoročnem časovnem okviru, bi lahko bile druge možnosti. Na primer, blagovne znamke, ki želijo oglaševati svojo prisotnost v metaverzumu, so morda pripravljene oddati vaše zemljišče za oglasni prostor – pomislite na virtualni ekvivalent Zlatih lokov ali bend, ki oglašuje prihajajoči koncert.

The metaverse is still very much in land-grab mode, so if you’re on the fence, consider that even simply buying and holding could be a worthwhile option if prices continue to appreciate at the rate they have been. Either way, if your brand isn’t currently thinking about a metaverse strategy, you could find yourself arriving very late to this virtual party.

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• Vir: https://www.newsbtc.com/news/company/how-brands-can-leverage-metaverse-land-for-maximum-returns/